So I've talked about this recently, but the more I dig into the Standard Theme the more I love it! I'm in no way an expert when it comes to SEO (Search Engine Optimization), but I do know how important it is. Take a look at traffic that comes to this blog:
Curious what color represents what traffic source?
Here's the answer:
Blue- Direct (people that type in http://nilssmith.com)
Yellow- Facebook mobile
Honestly, I'm surprised to see how little traffic comes from Twitter, but that's not what this post is about. 22% of the traffic would not be visiting this site if it weren't for the Search Engine Optimization that Standard Theme built into this Wordpress theme. My guess would be that many of the direct links likely found NilsSmith.com via Google as well.
Check out this feature below the Standard Theme built into the template allowing writers to add a Meta Description to each post:
This seems like a small thing, but I'm telling you this meta description is key to people finding you online. If you want a blog just for friends and family, SEO isn't important. If you're looking for a platform to grow and reach people all over the world, SEO features such as this are critical!
I really don't share this info though to make a buck. I honestly love the Standard Theme and think you would too!