3 Tips to Crushing YouTube

3 Tips to Crushing Youtube BANNER.jpg

I want you to crush Youtube! While there’s no shortcut to creating great videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1. Title for Search - YouTube is the #2 search engine on the Internet second only to Google. Millennials use this more than anyone else. While most of us that are looking to find out something online we Google it, Millennials YouTube it. The thought process is don’t just tell me, show me. This search engine is primarily driven by the titles of your videos along with the engagement of your videos (how many people watched it and for how long). Think through what you want people to search that will lead to them finding your video and title appropriately.

2. Use Shorter Clips (2-5 minutes) - Many churches just post their sermons to YouTube.  While I would rather you do this than nothing at all, know that shorter videos that view well on mobile perform better. These videos are 2-5 minutes in length and are highly engaging. Finding a sermon clip or creating a very targeted video that is shorter in length will perform well on YouTube with the understanding that more and more people are viewing these videos on their mobile devices.

3. Ask Viewers to Subscribe - Many content creators hope people will subscribe to their YouTube channel, but never ask them to. Think about it, in church don’t we often ask people to stand up or sit down. While they intuitively would simply asking them to subscribe goes a long way and this helps make sure they see future videos that you post and share as well. Don’t hold back on this call to action as it will have great long term impact on your YouTube channel engagement.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush YouTube?