Questions from Rebecca: How do I make the church's website more relevant...more likely to draw people in?
Do you have a good set of questions that have started good conversations? Our church has a FaceBook page already. We are in the process of transformation...
Great questions Rebecca!
First, on the website I recommend 3 things: a good design, a simple structure, and clear communication. You need your website to look good and make a great first impression. The site needs to be easy to navigate and communicate clearly what you want the visitor to see/read. The biggest mistake that I see churches making on websites is not having services times and location on the front page. This is the primary thing that most visitors to a website are searching for. Make this clear and easy to find (and appealing to attend).
On the conversation starters I recommend starting casual and then going deep. Here are some good ones that we have found:
Casual: What's the best burger in town? or What football team are you cheering on this weekend?
Personal: What one person has impacted your life more than anyone else? or What is your favorite childhood memory?
Spiritual: Type 1 word to describe God or How can we pray for you today?
I would lean on the Spiritual, but don't hesitate to start casual and then get personal. I don't think you can ask too many questions on Facebook!