Choosing Creative Podcast Themes

So, you want to start a podcast, but what are you going to talk about? Here are some key questions to ask yourself as you begin focusing on your core podcast content/themes:

 

  • Who is your target audience? (be specific)
  • What can you say that will most help them?
  • Why should they listen to what you have to say?
  •  How can you best engage them around this core topic? (interviews, a monologue, etc.)

 

As you focus in on your core topic and target audience, my encouragement is to lay out your first 10 podcast topics/show themes. This will give you a direction and I promise as you get going your list will grow faster than you can record and your audience engagement will give you direction to what they value most.

 

Here are these answers when it comes to the Social Media Church Podcast:

  • Who is your target audience?

Our target is a church leader who has already seen the value in social media for ministry, but desire direction in how to best utilize these platforms for ministry.

  • What can you say that will most help them?

We want to add value in sharing with them the various ministry opportunities on the different social networks available and giving them practical application tips to maximize their time and financial investments into social media.

  • Why should they listen to what you have to say?

We don’t just talk about social media, we are practitioners using social media in a ministry context every day. We have failed often and found unique success at the same time. We share our experiences openly and honestly as well as invite other ministry innovators to lead the conversation through our podcast episodes.

  • How can you best engage them around this core topic? (interviews, a monologue, etc.)

We have found conversational recordings to best engage our audience where they feel more personally connected to us as hosts as well as deeper engagement with our guests.