We have better opportunities than ever to more effectively connect people on our websites. Rather than than just giving people information, you should look to share information and give an opportunity for them to connect immediately. These opportunities can range from event registrations, small group information, volunteer opportunities and more.
Here are some best practices in connecting people through online forms on your website:
Keep Forms Simple - if you ask for too much information people are less likely to complete the forms. Ask for the bare minimum that provides for most effective follow up and next steps.
Connect Forms to Database - when possible connecting forms to your church database is extremely valuable. This integration allows for more effective follow up and long term understanding of your church members and the information that they are interested in.
Embed Forms into the Website - linking out to an external form often creates confusion for those your are looking to connect. Using forms that embed seamlessly into your website is optimal.
Make Sure Forms are Mobile Responsive - it is likely that more than half of your website browsing on a mobile device. You need to make sure that your forms function well on a mobile device.
At Community Bible Church we have chosen to use Formstack integrating with our Fellowship One Database. For my business I love using Squarespace and Squarespace forms. Another great option that many churches are using is Wufoo.
I would love to hear what technologies and best practices that you are using!