When it comes to Twitter it is important to look back at the origins of this platform. This was kind of an accidental social network originally created for people to send mass text messages. 140 characters was the original length of a text and when you followed people you would get their text updates that sent out to all of their “followers.”
Just as text messaging is so much more involved with images, videos and audio messages, Twitter has also matured as a social network. While you can still subscribe via SMS messages the focus is still on the short messages that we call Tweets. These tweets are still limited to 140 characters, but also can include external links, images and even videos.
As you consider what information you want to share on Twitter I would encourage you to think about what you would want to group text out to all of your friends. You wouldn’t want to waste their time with wasted words or messages, but you would want to send them the most important information, highly inspirational messages or ask them a question in order to get direct feedback.
You then have to figure out how to get those messages into 140 characters or less.
Want to know the secret in how to most effectively do this? Just do it. The best way to get better and shortening messages to 140 characters is to just do it and it becomes more and more natural every time. There are tricks like shortening words like “because” to “bcs” or “and” to “&” or making sure not to use two spaces after periods (if you even use periods at all). Just doing it and using trial and error is the best way though and overtime you will get the hang of it!