Think about the emails that you are most likely to read. They are generally from a friend or someone you greatly respect. They are personal and written directly to you. When we send email newsletters we are speaking on behalf of our organization, but that does not mean that we have to speak with a corporate voice rather than a personal one. As you begin writing think about you as a leader in your organization speaking directly to each individual that would receive that message on behalf of your organization. Speak directly to them individually using terms like "I" and "you" rather than "we" and "you all".
Add personality to your newsletter adding jokes and telling stories. People don't want fluff, but everyone enjoys a personal connection. As you begin to adjust your writing from a personal perspective, your voice will develop and your audience will rapidly engage with you further.
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