For the first 2 months of sending weekly email newsletters we titled the CBC Online Newsletter: "CBC Online Newsletter" or something similar. This sounded like a great title to us. There was just something about it that wasn't extremely appealing to our readers. After a couple of months, we made 1 simple adjustment to our email newsletters and our open rate more than doubled. We simply started adding creative titles, well at least descriptive titles with the attempt of being creative. By simply letting our readers know what was in the email and trying to make it appealing, they actually began reading it.
Here are some tips I would recommend in creating a title message for your email newsletter:
1) Keep it short 2) Connect it to the message 3) Make the reader curious
I would love to hear some of the creative titles that you have seen or used!
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