Just this year, Instagram caught us all unaware with a new logo. This time, they did it again with their latest update - Instagram Stories. What made us all abuzz about this new update is that we know it is a clone of Snapchat Moments. In fact, Instagram’s CEO gives all the credit to Snapchat.
So, what is Instagram Stories?
Instagram believes we all have stories worthy to share. However, posting updates every 15 minutes is not ideal on Instagram while it is exactly the norm on Snapchat. With this new update on Instagram, we can now share various moments throughout the day and not worry about posting “too much.” Instagram Stories lets us capture snapshots and short clips of everyday moments which will be available for viewing for the next 24 hours, after which they’ll be gone “forever”.
It does exactly what Snapchat Moments has been doing for us. That said, I still encourage you to check out Instagram Stories and explore its notable uniqueness.
If you haven’t explored this new feature yet, here’s your quick guide:
1. Make sure your Instagram app is updated to the latest version. If your Instagram app is up-to-date, you should be able to see a series of icons for people you follow on top of the main feed:
2. Try tapping one of those icons. You can view the stories your friends have posted within the past 24 hours. This is how a single “story” looks like:
3. Now it’s your turn to share your own story. Tap the new “+” sign on the top-right corner of the feed.
4. You should end up in this camera view. Aim your camera on the subject you wish to capture. You can either tap the circle below to capture a photo or hold it down to record a video.
5. Now you’ve got a photo or video to share but before you upload it, play around with the type and drawing tools to customize your story more. Tap the text icon on the top left corner and type in your caption.
Or get more creative with the drawing tool. It’s right beside the text icon. Draw all you want.
6. Lastly, tap the upload button at the bottom of the screen to share your story to all of your followers.
7. Here’s a bonus: you can monitor how many and which particular people have viewed your story! Check out the little eye icon at the bottom of the story.
8. Another bonus: You can share your reaction by automatically sending a direct message.
Now you’re ready to share your first Instagram story! Just keep sharing but don’t ever forget that this new format Instagram offers opens tons of new possibilities of sharing content and engage more.
Jay Kranda and I discussed our views and reactions towards Instagram Stories in the latest Social Media Church podcast. How about you? How d’you find this new update? I’d love to hear what you think!