I first got to know Jesus Daily about 4 years ago when they had about 3 million page likes and I was blown away by the ministry impact. We were able to create a strategic partnership between Jesus Daily and Online Church and I began to get to know Jesus Daily better and Dr. Aaron Tabor who leads the ministry. It has been incredible to watch the Facebook Page continue to grow to now more than 20 million Facebook Likes. The page is actually THE MOST engaged Facebook page on the planet! I love that a page about Jesus is #1!
As I’ve gotten to know Jesus Daily there is one big unique not so secret factor to their success: clear calls to action. On almost every post they tell you what they want you to do: Like, Comment or Share.
When it comes to Facebook and social media people often don’t know how to interact and it’s rarely intuitive what you want them to do. When you tell them what you want them to do, they more often do it.
Think about it, in church we often tell people when to stand up or sit down. There are times you don’t tell people what to do and about half the congregation will stand or sit very awkwardly out of confusion. When given a clear call to action everyone stands or sit as they are led to do so. Social media functions in much the same way.
While I don’t recommend doing this on every post, I do recommend doing it on several of your posts. Here are three ways you can use this technique for your church:
- Inspirational Quote Graphic – “Like if you Agree”
- New Sermon Series Promotional Video – “Share to Invite a Friend"
- Question to stir conversation – “Comment to Share Your Thoughts”
I would be willing to bet-that by adding this clear call to action to one of your posts would like double the engagement on that specific post which will greatly increase the reach of that post. You see, Facebook’s algorithm is built on engagement. Whenever people Like, Comment or Share one of your posts Facebook perceives it to be a very valuable posts that other people would also like to see. These are the types of things that create vitality in your content and can quickly lead to exponential growth on your Facebook page.