How do you measure the effectiveness of your church website? For Community Bible Church our primary goal of the website is to lead people from website visitors to worship attenders. That’s very hard to measure though. While it’s hard to measure, we still try to measure all that we can and strive to enhance our website to become the most effective ministry tool that we can. In order to measure the effectiveness of our website we primarily measure 4 things via Google Analytics:
Overall Website Traffic - we believe that the better we make our website the more people will visit it. People will come through social sharing, personal invites and Google search results. We desire for our church to grow and often that church growth is directly in line with the growth of our website traffic.
Time On Site - while we don’t want people to live on our website, we do want people to spend significant time on our website finding out more about how they can get connected, watch sermon videos, and more. We primarily measure the time on site of our first time visitors to see well we are engaging this audience.
Google Search Traffic - optimizing our site for Google search results is very important. People primarily navigate the Internet through Google and we want people to find our church through their searches.
First Time Visitors - the primary goal of our website is to reach new people in our community. If all we have are returning website visitors we are providing value to our church members, but we are missing our primary target audience.
How do you measure the effectiveness of your church website? What other opportunities do we have to measure the effectiveness of our websites?