If you haven't already heard, MTV is holding a competition for a new job at MTV as a TJ (Twitter Jockey). MTV describes the position as being the voice on Twitter for the entire MTV audience. There's a lot of influence that comes with this job and MTV gets that. Here's the metrics that they are using in the competition:
- Influence: What you say is interesting and many people listen to it.
- Popularity: How many people follow you.
- Engagement: How actively you participate within your community.
- Trust: Do people believe what you say.
Is your organization maximizing the power and influence that comes with Social Media? If you aren't you need to be! This is a revolution that isn't going away any time soon!