A little more than 4 years ago we launched the Facebook page for CBC Online (now OnlineChurch.com). I had a very simple strategy:
- I invited all of my friends to like the page
- I posted over and over and over again asking for the people on the page to visit Online Church
While this is a common practice for church/ministry Facebook pages, our experience was much like everyone else who follows this strategy: it failed. Few people liked the page and even fewer people clicked the links to go to Online Church.
So we tried something different. We started ministering to people right there on Facebook. We began posting Bible verses, song lyrics, sermon quotes, etc. People responded by liking and sharing those posts. Facebook responded to this engagement by showing these posts to more people. More people responded by "Liking" our page. Well, actually they "Became a Fan" of our page.
I won't lie and tell you that it was really that simple. We didn't just make this one change and grow to half of a million likes. We applied significant strategy, utilized Facebook ads, invested significantly in content development, built a team of 1,000+ Facebook community leaders, and more. I also can't take too much credit as it took me 2 years to grow the page to 100,000 Facebook Likes and our Social Media Manager, Nick Ovalle, has more than doubled the following of the page since he took over leadership of the platform.
So, today we're celebrating a significant milestone in our journey of reaching, teaching, and helping people in Jesus' name on Facebook. I would love for you to join us in this celebration as we're doing a bunch of giveaways and having a lot of fun. Check out our Heyo page and join the party!
My encouragement to you when it comes to your Facebook page is to analyze and rethink how you are using this platform. Is it a marketing tool or a ministry opportunity? Honestly, it can be both, but it will be a far better marketing tool if you first see it as a ministry opportunity.