You might be surprised to learn this, but TV Apps don’t promote themselves. It’s actually harder than any other platform as you cannot just send someone a link to get your app and click on the link. You have to coach them in how to effectively find your app in each of the different App stores (which are all different). Generally, the best direction you can give is to go to each app store and search the title of your TV App which is most likely the name of your church or ministry. Consistent messaging around this is key.
Here are a few suggestions to help you effectively promote your TV App:
- Email Announcement to Your List
- Video Announcement in Your Worship Services and on Social Media
- Clearly displayed on your ministry website
- Demo in Your Lobby or Ministry Space
- Press Release
- Ask to Rate
Even after your app is released continuing to mention this can be extremely helpful as the adoption rate for people getting a connected TV device continues to grow daily. Constantly creating awareness will increase engagement in an ongoing basis.