Stay in Tune Using Google Trends

Ever wondered what people are searching for on the internet?  Did you know that you don't have to wonder any more?  Simply go to google.com/trends and you can find out exactly what people are searching for.  

It's no secret that Google runs the internet and understanding what people are searching for is incredibly valuable for every organization that I can imagine, ESPECIALLY THE CHURCH.  

As you prepare your next sermon or consider your next series, this information could help you connect with your community in the most relevant way.  You can track Google searches, Youtube searches and even drill it down to Geographic locations.  

Here are two quick tips as you begin to utilize this great FREE resource for church leaders:

  1. Choose Rising - When monitoring trends choose "Rising" so you can see the trends that are growing rather than declining
  2. Setup a Subscription - In order to avoid having to go back to this site weekly or monthly, you can setup easy subscriptions for certain trends.  Simply choose subscriptions and set up 1-5.  

I would love to hear how you have or will be using this tool for ministry!