Facebook targeting

Collection of Facebook Posts

When people ask me where to begin or where to focus there time with Social Media I almost always say Facebook.  It's not that Facebook is the best Social Network, but simply that this is where the greatest mass of people are.  Here is a collection of some of my posts around this Social Network: The Art of Facebook Targeting

Facebook Tip: Maximizing Your Newsfeed

Facebook Ads: How I Started

What the Church Can Learn from Facebook

Facebook Tip: Communicating Action

The Power of Facebook


What questions do you have about Facebook and what future posts would you like to see?

What do you like and dislike about this Social Network?

The Art of Facebook Targeting

Screen Shot 2012-09-07 at 11.05.24 PM Have you ever utilized Facebook Targeting feature on your Ministry's Facebook Page?  I'm guessing you have ministry posts that are specific for a portion of your community and not for everyone.  You can utilize this feature to really target your posts to better reach your target audience.

For instance, with CBC Online we can target Spanish speakers about our Online Spanish services or  women for an Online Women's LifeGroup.  As you begin thinking through your page content begin asking yourself if this is important for everyone or if you should target the information for a certain target group within your community.

Facebook wants you to more effectively communicate as well as they want their users to find content that they think will be most important to them.  When you use the tool effectively, Facebook will reward you and your content will be seen by more of your Facebook community.  Learning an effective posting system/strategy on Facebook can be quite an art and you must stay flexible as the platform is always changing.  The good news is that most of the time it is changing in a good way and targeting is definitely an upgrade.

Give it a try today and see what you think!