Going Social

3 Questions with Terrace Crawford

We are so excited to announce that the great Terrace Crawford is joining our team at Nils Smith Solutions!  He will be supporting our clients in the area of social media as well as helping create great resources for church leaders through the Church Technology Guide.  Terrace has been a leading voice to the Church in the area of social media for many years as a blogger, podcaster, conference speaker, etc.  Here are the 3 Questions I asked Terrace as we begin this new partnership:


A couple years ago you wrote the book, Going Social, what led to writing Going Social and what was the experience like?

I've been an enthusiast of Social Media for years, and really had a burden to see church leaders leverage media for kingdom growth. What I found was that a lot of church leaders were on social media but that they weren't using it in their ministries --- or for kingdom advancement.   This literary work was actually written for the pastor who may not know where to begin or how to get started. I found the experience of writing this book to be very enlightening.  My favorite part was probably interviewing dozens of people around the world who are using social media in unique ways in their ministries.  I ended up writing an entire chapter of the book devoted to telling their stories!


Since writing the book what have you seen change the most when it comes to social media and the church, and what do you see ahead for the future of the church and social media?

What struck me when writing the book was that companies around the world started to really use social media to engage with their customers, but the church seemed to resist.  Since my book has been published churches around the world have really made strides in building their online presence and tapping into the power of connecting with people online. As far as the future goes, I think we will continue to see growth online and media evolve in ways that will only help us expand our reach worldwide.  Ministries who were accustomed to having a reach limited to their cities will have a global impact ... and that is something to celebrate!


We are so excited to have you join the team at Nils Smith Solutions helping support our clients social media needs as well as creating resources through the Church Technology Guide. Can you share a little about what excites you about joining the team?

I'm happy to work with the Nils Smith team.  One of the things that I'm passionate about is helping resource leaders. I'm probably most excited about being able to collaborate with this team to help equip other leaders worldwide!


For more great thoughts about social media and more, you can check out Terrace's blog. You can also follow him Twitter and Facebook

Embracing the "Competition"

Screen Shot 2013-01-11 at 8.56.05 AM A few weeks ago I was telling someone about a new book that just came out called Going Social.  Their immediate question was, "Are you disappointed that your book wasn't released first?"  I answered quickly and honestly: "Yes."  Later that day I downloaded the book and as I began to read it conviction quickly soaked in.

Going Social is a very good book and a great resource for the ministry leaders.  While the book discusses many of the same things that my coming book does, it is still very different and will help probably some of the same people, but most likely engage very different audiences.  I'm very competitive by nature, but my passion is genuinely for collaboration and unity in the body.

I wrote The Social Media Guide for Ministry simply to encourage and help ministry leaders to maximize Social Media for Ministry.  That is my goal.  I also believe that the more people speaking into ministry leaders about this topic, the better.  Other bloggers and authors are not my competition, they are my partners with a common goal.  I'm so excited about what they are doing and I hope you will check out their resources as well.

Here are 3 books for ministry leaders from fellow partners in ministry:

1) Going Social by Terrace Crawford- I downloaded this book on my iPad and have skimmed, but not yet fully read.  It looks to be a thorough book on Social Media for Ministry and well written and laid out.  It also includes a chapter from my friend Sean Cannell on maximizing YouTube for Ministry.  Terrace is a Youth Pastor that has been and still is actively using Social Media in Youth Ministry and shares from his personal experience.

2) The iChurch Method by Jason Caston- this is a personaly favorite of mine.  I've actually read it twice as Jason packed this book with a practical system for any sized ministry to maximize web tools.  It includes simple and practical steps for a new user of Social Media and web technology as well as complex systems and even HTML code for you to use.  While this book goes beyond just Social Media, I can't recommend this book enough.  I also must add that Jason has become a good friend and someone I look forward to locking arms with in pioneering new technologies with in the future.

3) Social Media and Ministry by Rev. Dr Kenneth Lilliard- I honestly have not read this book, nor am I familiar with the author.  In searching for other resources though, this is the first that pulled up and seems to have a similar message of maximizing Social Media for  Gospel spreading purposes.  I would love for you to check it out and let us know what you think.

If there are other resources I have missed, I would love for you to share them in the comments.  This is an exciting time for ministry leaders as the world through social media is more connected than ever creating incredible gospel opportunities.  The challenge becomes understanding how to best utilize these incredible tools for ministry purposes.  Technology is changing fast and so must our methods in utlizing them with a critical need for innovative ministry leaders.  I'm grateful for these and so many other partners in ministry and the many people who are creating incredible resources to support ministry leaders in this way.  I'm honored to be a part of this exciting conversation!