Guy Kawasaki

Book Suggestion: The Art of the Start by Guy Kawasaki

About a month ago I had the opportunity to get about 30 minutes with Nelson Searcy to pick his brain.  During our conversation one of the key questions I had for Nelson is what books would he suggest that I read.  Nelson reads around 300 books a year and knows what books are worth the time and which ones are not.  The first book he suggested was Guy Kawasaki's The Art of the Start.  I follow Guy on Twitter and occasionally read his blog, but had not read one of his books yet.  Nelson actually told me that he was jealous of the title and wished he had thought of it before Guy Kawasaki.  This book is not a "Christian" book like most of the books that I read, but a great read for those in leadership in any organization.  I am an entrepreneur by nature and am drawn to launching new things withing the established organizations I have been drawn to.  I will also point out that Rick Warren gave a recommendation for the book on the back cover.  After reading this book, I believe it's a must read for both those in business as well as those in ministry.  I typically read a book in a couple days, but this book was not a quick easy read.  I actually blame this book from keeping me from blogging as it has sucked me in and I've been soaking it up over the past 2 weeks.  So much to learn from pitching, planning, bootstrapping, branding, and so much more.  This will be a book that I won't be giving away as I plan to go back to it many times in the coming years of launching new things!