Podcast

7 Steps to Launching Your Podcast

Podcasting allows leaders to learn while on the go. You could be driving, working, or even doing the dishes, and still absorb information through listening to podcasts. Podcasting is a massively growing trend and you should jump on it.

Thinking about creating your own podcast? Here are 7 practical steps to launch your podcast and maximize it to increase your influence.

2016 Look Back: Podcasting Series

Last year we continued to see the trend of podcasting grow tremendously. Anyone anywhere has the capability to create valuable audio content and share it to a massive mobile audience.

The truth is, as simple as it may sound compared to AM radio, podcasting has its own detailed process worth paying attention to. Last June, I wrote a series of blog posts looking into the fundamentals and some trends  that I’m seeing in the world of podcasting.

Take a look back:

 


How is your church or ministry using podcasting? What are you learning and experiencing? Where do you see the future of podcasting going?

5 Podcasts That I’m Listening To

Moving to New York City intensified my love for podcasts. Riding the subway I lose mobile service and podcasting has become the best way to pass the time in the most productive way. I’ve always listened to podcasts, but the past 2 years my listening time significantly increased. Here are my top 5 favorite podcasts:
 

  1. The #AskGaryVee Show Podcast - great social media and business insights (warning: Gary’s language can be a little strong)

  2. Andy Stanley Leadership Podcast - this is the podcast that I’ve listened to for the longest and always moves to the top of my list when new episodes come out. I wish there were more episodes than just once a month.

  3. Vanderbloemen Leadership Podcast - the interviews on this podcast for church leaders are second to none. If you’re a church leader and you are not listening, please subscribe today.

  4. This Is Your Life Podcast with Michael Hyatt - Over the past half decade or so I’ve read and listened to as much Michael Hyatt as I can. I love his leadership insights and productivity hacks that he so openly shares.

  5. Smart Passive Income Podcast with Pat Flynn - conversations with some incredible digital geniuses that are utilizing online marketing systems in effective and efficient ways.

 

Here are a few others on my subscribe list:

 

Also, I want to also highly recommend 3 other podcasts that I am very hands on with:

  1. Social Media Church Podcast - Jay Kranda and I talk Social Media for church leaders with some of the top practitioners around the world.

  2. Awesome Marriage Podcast - featuring Dr. Kim Kimberling, I have the privilege of co-hosting with Christina Dodson where we talk practically about how you can have an awesome marriage.

  3. Emotionally Healthy Leadership Podcast - Pete Scazzero and Rich Villodas share openly and honestly about leadership from the trenches and how Emotionally Healthy Spirituality can transform your leadership.

Analyzing the Effectiveness of Your Podcast

Measuring podcasts in the past has been very challenging and in comparison to many other media engagement platforms remains challenging. With streaming media you are able to better understand who is listening from where and for how long.  With podcasts it is often hard to know much more than downloads.

This is the primary reason that I love Libsyn. While it’s still limited, this platform gives you the most significant data on your audience than you can find anywhere. When you embed the media player on your site you are able to get more significant analytics on these users and Libsyn helps you to understand more about those who are downloading and the platforms and locations that they are downloading from.

At the end of the day, the number that I am continuing to monitor most closely is the number of downloads. This gives me a month over month, year over year comparison to measure whether we are reaching more people, maintaining an audience or losing an audience.

I expect in the coming months that Apple will open up greater insights into podcast engagement like they have with App Analytics in the App Store. Until then, I would monitor the stats you have to help you understand if you are heading in the right direction. Just like anything else, I encourage you to set goals with a purpose and analyze your results to see what adjustments you might need to make along the way to reach your goals.

Promoting Your Podcast Online

It’s hard to know how to effectively promote a podcast as you are often not sure where to drive people. I’m not sure that we have figured this out or that anyone has developed a perfect solution, but here are some tips that we have learned over the past 18 months:

  • Optimize for iTunes Search – many people will find your podcast simply through searching on iTunes.  Make sure that you have a title that is clear and searchable.  Also, be creative in your show titles as these are also significant in search optimization for your podcast.
  • Maximize Social Media – use social media to build community outside of your podcast creating awareness of the podcast and also making your podcast content very sharable socially.  Don’t rely only on iTunes search to promote your podcast.
  • Build an Email List – getting subscribers to your podcast is great, but alerting them of new episodes via email is even better. Creatively find opportunities for your listeners to subscribe to your email list to get updates as this will help them to stay more engaged long term.
  • Be a Guest – make yourself available to other podcasters as a guest. Invite them to join you on your podcast and they will likely invite you to do the same on theirs. People rarely just listen to one podcast and it’s not stealing an audience when partnering on podcasts, but sharing an audience around a similar theme.
  • Resource your Guests – when you have guests join your podcast make sure to resource them with everything they need to promote the podcast on their platforms. Send them a pre-created email and blog post as well as social media posts with graphics to help them most effectively promote the episode.
  • Talk about it Often – as you have opportunities to write, speak or just interact with other people around the topic of your podcast make sure to mention it often. Don’t miss out on the opportunity of personal invitation.

I would love to hear any other promotional opportunities you might have found around podcasting. We are all learning together and your insights are incredibly valuable.