The Future of Our TV Apps

As I think to the future of TV Apps I get extremely excited. This is essentially a computer connected to our TV and anything we do with our computer we can do with our TV. This means video conferencing, payment transactions, customized screen layouts and dashboards and the list can go on. Honestly, I think we can’t even fathom some of the opportunities that will be possible with TV Apps as a decade ago we couldn’t have dreamed that our phone could manage our bank, be our primary camera, unlock doors, start cars, control our AC and even make phone calls ;). While it’s hard to imagine this technology in the next 5-10 years I can give you some insights into where we are headed when it comes to development around the TV App:

  • Automations - we want you to focus on ministry and we want this technology to be as automated as possible saving you time and making it as easy as possible to launch and manage your TV App.
  • Customization – we want to be different and think you do too. While we are currently limited by platform flexibility, but believe this will change significantly and we want to give our users as much customization flexibility as we possibly can.
  • Integrations – whatever media platforms you currently use or want to use in the future we want to integrate seamlessly into your TV App for you. Beyond just media we plan to integrate other tools such as email marketing platforms, social media, donation processing, database integrations, etc. Whatever might create the best app experience for your ministry we want to help facilitate that happening.
  • Transcriptions and Translations – with new technologies and the opportunity for every ministry to have a global impact we believe translation functionality will be critically important. This is a priority for us in optimizing this platform to accomplish your ministry goals.
  • Distributions – we want your ministry to be on every TV platform possible. We plan to expand to platforms like X-Box, Oculus, Samsung, Vizio and more in the near future.

Moving forward we make these promises to you:

  • We will ALWAYS listen to you. We want to hear where you desire for the technology to go, what distribution channels you want to add and what integrations you need to have.
  • We will NEVER stop innovating. Our development and support team will always outnumber our sales team. Our goal is to build great technology that sells itself by maintaining the highest quality standards while living on the cutting edge.

If you haven’t already signed up to get a TV App, I hope you won’t wait another day. We would love to partner with you in launching a Global TV ministry! You can learn more about our solution at TVApp.Church.

Measuring the Effectiveness of Your TV App

One of the things that was so important to us when creating TV App was creating the best analytics opportunity possible. When we first launched our TV App all we were able to measure is how many people downloaded our app. We never knew how many people actually used it or if they used it, how they used it. That is all different today as we integrated Google Analytics into the platform which we believe provides that most effective analytics that your ministry needs to measure the effectiveness of your app. Here are some of the things to pay attention to:

  • App Downloads
  • First Time and Returning App Visitors
  • App Sessions
  • Top Videos or Content pieces consumed
  • Viewing time on various content pieces

When it comes to how often to check your analytics, if possible I recommend once a week. At a minimum I would review monthly though and provide a report to your key stakeholders on a quarterly basis.