Why I Use Standard Theme

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It has now been over 2 years since I first launched NilsSmith.com and one of the best decisions I made was choosing the Standard Theme.  Honestly, I knew little about Wordpress at the time and I chose it because others I respected were using it (Michael Hyatt, Tony Morgan, and John Saddington).  While I wasn't educated at the time, I know much more now and do not regret the decision for a second.

There are dozens or probably hundreds of reasons to love the Standard Theme, but here are my top 5:

1) It's Simple.  It is easy to setup, easy to use, and has a simple and clean look.  Standard Theme offers a simple structure for any beginner with a complex backend with plenty of customizations if that is what you're interested in.

2) SEO Optimization.  I continue to learn how important Search Engine Optimization is when it comes to any web presence.  With Standard Theme's SEO Optimization I have found that over half of my traffic comes from Google Search.

3) Support/Forums.  When I don't know what to do I go straight to the Forums and have always gotten immediate response either from other Standard Theme users or the Standard Theme team.  The support has been phenomenal for a product that is so inexpensive!

4) Lifetime Upgrades.  I just upgraded to Standard Theme 3 and it didn't cost me a penny!  My blog just got a lot better at no cost an minimal effort.  If you go Standard pay the extra for the Lifetime Upgrades, it's worth it!

5) It's Popular.  I continue to watch the trends and love that so many other people use Standard Theme.  I enjoy seeing their customizations and unique ways that they maximize the theme.


Are you a Standard Theme user?  What features do you really like or maybe dislike?  If you use a different theme I would love to hear your thoughts on that theme and what features are important to you.