YouTube for Church

Creating Great Content for YouTube

There are lots of options for churches when it comes to creating content for YouTube. Naturally using sermon content posting clips of sermons or capturing interviews with your Pastor can do very well on YouTube. I believe the best content on this platform though, is content specifically made for YouTube.

Creating content specifically made for YouTube is understanding the significance of this being the #2 Search Engine in the world. With this understanding think about who you want to reach and what they might be searching on YouTube. Based on that search term create a Video Title that is that Search Term exactly. Then create a highly engaging video that relates to the title and brings clarity to the search that the viewer just made.

For instance, at Community Bible Church in San Antonio we want to reach people in our community and become a central place for people to go when they are searching for God. I don’t think many people search “Searching for God in San Antonio.” People do likely search for things like “Fun things to do in San Antonio.” So, as a church we can create a video called “Fun Things to Do in San Antonio.” We wouldn’t bait and switch, but rather create the best video of fun things to do in San Antonio and as a part of that video we would include a fun invite to join as at Community Bible Church.

This strategy could be used for things like “Best Restaurants in San Antonio” or “Favorite things to do in San Antonio.” You can go deeper though and try terms like “Feeling Hopeless” or “Considering Suicide” and share direct messages of hope and encouragement. The ministry opportunities are unlimited if we are strategic and creative.

10 Interesting Facts about YouTube

YouTube has taken over computers, smartphones and now even smart TVs opening up incredible ministry opportunities!  As you consider your investment in this social network I want you to think about the following facts:

1.     Total number of people who use YouTube – 1,300,000,000.
2.     300 hours of video are uploaded to YouTube every minute!
3.     Almost 5 billion videos are watched on Youtube every single day.
4.     The total number of hours of video watched on YouTube each month – 900 million.
5.     80% of YouTube’s views are from outside of the U.S.
6.     The average number of mobile YouTube video views per day is 1,000,000,000.
7.     Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
8.   YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

* Source:

What does all of this mean? Well, if you have the ability to make videos that engage people, you have a very large active audience on YouTube that is available for FREE! With smartphones and mobile video editors anyone anywhere can create high quality videos that can engage.  We’re living in such a unique time in history where the world is more connected than ever before.

Reaching and engaging people on YouTube is a lot more complicated than just recording your sermons and uploading them to the platform. In the next few days we will be digging deeper into the platform and discussing some best practices to help your church crush this unbelievable social network!

Using YouTube for Ministry

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Wondering if you should be using YouTube for ministry?  Take 2 minutes and watch this video:


My guess is that you are now asking the questions: How do I use YouTube for Ministry?

This is where my friend Sean Cannell comes in.  He is a genius when it comes to maximizing YouTube in Ministry and wants to teach you at  He is launching a series of tools for churches to maximize YouTube for ministry.  Take 15 minutes and watch this first video that he posted with 12 suggestions on how you can begin using YouTube for Ministry:


I would love to hear how you are currently using YouTube and how you plan on using it in the future.