church email

Email Marketing - Provide Value

Remember the old saying: "If you don't have anything nice to say, don't say anything at all"? I think a similar statement can be made in regards to email newsletters:

If you don't have anything of value to send, don't send anything at all.

It seems that many organizations feel a need to send a weekly email because they always send a weekly email.  I believe this is one of the greatest causes of no one reading any of your emails, even when you have something great to say!

Every email you send should provide your audience value.  Whether that is making an important announcement, inviting them to an event or activity, or simply sharing an inspirational thought; every message should provide value in some way.

Before sending your next email newsletter, simply ask the question: what value is this providing to our readers?  You will hopefully feel a much greater confidence and excitement now as you hit send knowing that you have just provided greater value to all who receive your message.

Other Posts in this Series:

Title Creatively

Keep it Simple

Make it Personal

Understanding the Numbers

My Take on Constant Contact

 

Email Marketing- Title Creatively

For the first 2 months of sending weekly email newsletters we titled the CBC Online Newsletter: "CBC Online Newsletter" or something similar. This sounded like a great title to us. There was just something about it that wasn't extremely appealing to our readers. After a couple of months, we made 1 simple adjustment to our email newsletters and our open rate more than doubled. We simply started adding creative titles, well at least descriptive titles with the attempt of being creative. By simply letting our readers know what was in the email and trying to make it appealing, they actually began reading it.

Here are some tips I would recommend in creating a title message for your email newsletter:

1) Keep it short 2) Connect it to the message 3) Make the reader curious

I would love to hear some of the creative titles that you have seen or used!

Other Posts in this Series:

Keep it Simple

Make it Personal

Provide Value

Understanding the Numbers

My Take on Constant Contact