church technology

3 Tips to Crushing Twitter

I want you to crush Twitter!  While there’s no shortcut around creating great tweets, scheduling content, and engaging socially on this platform’ there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

  1. Use Images – the stats don’t lie: tweets with images receive 150% more retweets.  Adding images to tweets naturally helps capture more attention in the Twitter feed.  While this can be time consuming, adding these simple graphics can add high value to your most critical tweets that you want your followers to notice and hopefully retweet.
  2. Reply with Videos – video integration is a fairly new feature, but when used effectively can add a wow factor to your Twitter engagement.  Think about this: someone tweets a sermon quote and tags your church. On Monday morning the Pastor replies in a video tweet saying thanks for coming to church and sharing this tweet.  Big time wow factor for both the individual that tweeted and for all of their followers. I bet you would start seeing a lot more tweets about church this way as well!
  3. Use – there is so much you can find using this powerful search tool.  If you do nothing else though search this every week “moving to ______” (input the name of you city in the blank).  As you see people moving to your city welcome them to the city and ask them if there is anything you can do to help them in their transition. This wow factor will definitely peak their interest in checking out the church that sought them out in this unique way.

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Twitter?

FREE Social Media Webinar May 27

Group Social Media Webinar

I'm so excited to be working with Group Publishing to offer this FREE Social Media Webinar on May 27th!  Here are the details:

Social media (Facebook, Twitter etc...) can feel a little overwhelming to a busy pastor or ministry leader. Perhaps you've thought, "I know I should be using if for my church, but I don't know where to start!" This webinar will help you narrow the field to the top 3 social media networks that will help you grow your ministry.

What You'll learn:

  • An overview of Facebook, Twitter, and YouTube to understand how to utilize them, and the difference they'll make in your ministry.
  • How to practically use these three platforms in a church setting.
  • Engaging examples of how churches have used social media to change lives. 

If you can't make the webinar time be sure to register anyway, we'll send you a link of the recording to watch afterward.

Webinar will be approximately 50 minutes in length.

Wed, May 27, 2015 9:00 AM PST / 10:00 AM MDT / 11:00 AM CST / 12 Noon EST

For more information and to register go to

Live Streaming at Online Church

About 7 years ago I first started experimenting with live streaming using a platform called Mogulus (now  We simply hooked up a handy-cam to a laptop and were live!  It wasn't fancy, but it worked and thanks to social media we literally doubled our audience in a moment.  I've learned a lot since this time and took almost a 5 year hiatus from live streaming.  

You might have assumed I took a step back in technology.  At the end of the day it was less about technology and more about strategy.  We felt we could create a better experience with some post edits as well as using simulated live experiences allows us to reach people in different time zones more effectively.  This strategy has served us well, but technology has changed and we feel we are now at a place to better offer both live streamed services as well as simulated live experiences.  

So today is the day that we beta test live streaming after weeks of setup and we will publicly launch next week.  While the act of live streaming itself isn't complicated, the moving parts can be.  Here are some of the steps we've had to work through:

  • Video/audio feed through the switcher and into the encoder
  • Separate audio mix as live room mix rarely sounds good through a live stream
  • Dedicated internet line to make sure there's stable bandwidth
  • Embed/Integration with Media Social
  • Countdown clock added to
  • Integration into Roku Channel and Amazon Fire TV App
  • Integration in the CBC Mobile App

I'm sure there is more, but you get the point that it's not a simple task.  Let me be clear though, the potential ministry impact is well worth the effort invested!  

I will share more in the coming weeks, but until then I would love for you to check out our Live Streamed services at and let me know what you think.  We will be live streaming this morning at 10am, 11:30am and 1pm CST.  I hope to see you there!

I want to also say an extra thank you to the great folks at Media Fusion.  They offer the best technology at the best prices when it comes to live streaming and media distribution for churches.  Even better than the technology that they offer are the people behind the technology.  I can't recommend them enough to you and your church!

Social Media Guide for Ministry gets summarized by Ministry Library

I became a subscriber to Ministry Library a couple of months ago and love their book summaries allowing to learn more in less time.  I was overwhelmed when they reached out to me asking if they could summarize my book and I just received an email that it is live.