church video

Splice 3.0 is Here!

I'm so excited about Splice 3.0!  If you're an iPhone user you need to stop reading this blog post right now and download Splice right now.  Splice is THE BEST video editing app on the iPhone and it's now even better!

I've had fun working with the team at Splice beta testing this new update as it's a complete overhaul of what was already a great app on the iPhone.  When it comes to video you are hopefully doing more and more.  It's a pain to download a video from you phone to your computer to edit.  Honestly, you shouldn't.  With Splice you can do pretty much anything and everything you would want to do directly on your iPhone including uploading it directly to Facebook and other social networks.  

One thing you won't find in this version is a direct upload to YouTube, but honestly it's very easy just to download the video from Splice to your iPhone and then upload from your photo gallery to YouTube directly.  With Splice you can make great videos, slideshows and so much more.  Check out this quick video I made this morning using a few features like the clipping (cutting the part at the beginning off where I hit the record button), video filter (like Instagram) and the background music: 


10 Fundamentals to a Creative Church YouTube Strategy

Last night I attended an event here in New York at YouTube Spaces.  It was an experience to say the last to enter this space from the Elevator ride up to the presentation and the interactions.  I'm going to take the 10 basic fundamentals that they shared and help to adjust the presentation for your church to consider.

  1. Shareability - Are your videos funny, relatable or topical? Why would someone want to share your videos with their friends online?
  2. Conversation - Are you speaking to the audience watching the video or just posting sermons to a live audience and YouTubers get to watch?
  3. Interactivity - How can your YouTube audience interact with your video?  Consider asking a question for them to comment with their thoughts.
  4. Consistency - Are your videos all over the place when it comes to quality and tone?  As you build an audience online consistency of format and voice are very important.
  5. Targeting - Who do you want to reach with your YouTube videos? (Don't say everyone, please)
  6. Sustainability - If you build an audience on YouTube can you continue to feed the audience with more videos?  Don't over promise and under deliver.
  7. Discoverability - Do you title your videos for people to easily find through YouTube search?  Please don't user your church name and sermon date as your YouTube video title.
  8. Accessibility - Do your videos make sense to every viewer even if they have never seen another video of yours or been to your church?
  9. Collaboration - Can you bring other influencers into your YouTube videos that would likely connect with your audience as well as introduce their audience to your videos?
  10. Inspiration - Do you enjoy making videos for YouTube?  What you create should inspire you to make more and inspire your audience to watch more.  

I encourage you to go down this list and answer yes or no based on your church YouTube channel.  If you don't yet have a church YouTube channel, what are you waiting for?

3 Questions with DJ Chuang

I'm excited to bring back an old tradition to my blog in interviewing friends with 3 questions that I then share with you.  My first guest back to this new format is my good friend, DJ Chuang.  Introducing DJ could be a whole post in itself as his list of unique experiences could go on and on.  I will summarize it in saying that he is focused at the center of the intersection of the church and the internet.  You likely have heard of his podcast Social Media Church and he is currently working with the American Bible Society with the .Bible registry.  To learn more about DJ you can visit his website at DJChuang.com.  

I'm so grateful that DJ took the time and know you will gain great insights from DJ's answers to these 3 questions: 

1) As you have studied how churches are using Social Media, where do you see churches getting it right and where do you see them missing a great opportunity?

> @djchuang: I've heard of many great examples of churches using social media in a wide variety of ways through my podcast conversations during the past 2+ years on Social Media Church, and that's good to see. Plus, I think it's a good sign that my Google Alerts for "social media church" comes with a handful of mentions almost every day now, whereas just a year ago, it was only a couple mentions every few days. I think churches are getting it right when they empower both their staff and attenders to actively use social media, and learn to use it better over time. You (and your church) develop your social media voice by using your voice on social media. 

As for opportunities, there are so many because the Internet is so vast and wide, the opportunities are practically limitless. But we are finite people with limited resources. I'd say the biggest opportunity that churches are missing is YouTube. The number of people watching YouTube videos, the hours of time with videos watched and uploaded is astronomical! YouTube statistics at the moment are: More than 1 billion unique users every month, over 6 billion hours of video watched monthly, 100 hours of video are uploaded every minute, 80% of YouTube traffic comes from outside the US. The opportunity here is not to upload your church sermon videos; it is to create engaging videos that is worthy of a Gospel witness.

 

2) After studying the trend of Online Church for years, what do you see ahead for this trend?

> @djchuang: I had started tracking the number of online churches and internet campuses back in 2007, when there were 5 that I could find, during my tenure at Leadership Network. By 2014, there was over 105, and those are just the ones I could find in my spare time, since I'm not a full-time researcher. That's good growth, though hardly a drop in the bucket when compared to the total number of churches in the US, estimated to be around 350,000+. 

I'd like to think that the next iteration for online churches will be content specifically produced for an online audience, rather than merely streaming video content produced for an in-person offline audience. Most churches currently provide a video of existing worship services for the online audience to watch and participate from afar. The growing trends of online education, webinars, livestreams, and online conferences all point towards churches extending their ministries online in more engaging ways.

 

3) You are also very involved in the Asian American church.  Can you share what trends you are seeing and what people should understand about that Asian American Church that they might not know?

> @djchuang: Firstly, I'd refer your readers to my popular article on Ed Stetzer's blog, 9 Things About Asian American Christianity, and notice that Asian Americans are the fastest growing racial grouping in America. 

Plus, I see so much more potential for Asian American churches than what's currently happening. Asian Americans on the whole have the highest family median income and the highest rate of college degrees of any racial ethnic grouping. That's not to say there aren't community needs for some Asian Americans, but it is to say that Asian Americans could be great partners for the Gospel in America's multicultural society and today's transnational world. 

Recent racial tensions in America continue to show that we are not in a post-racial world. I believe the best remedy for racial strife is the multiethnic churches, where real relationships and friendships have a foundation on the Gospel and tap into God's power for reconciliation and true peace on earth for all humankind and between all peoples. 

Viral Video of the Week- Strongest Girl in the World Prank

The majority of viral videos are short, funny, and appropriate for all ages. This one's great and I'm guessing just one of many viral videos ahead for Just For Laughs TV.

Video Production Studio for $500 or Less!

I'm not a videographer, producer, or have many skills when it comes to the technical side of video.  I do however rely heavily on video content for the ministry that I lead.  I believe that most ministries can benefit from the use of video, but fear both the cost and technical know how to utilize this technology. With CBC Online our primary worship services are recorded and edited with high end industry standard equipment.  Beyond these services though, we needed  the ability to create short videos to communicate with our community via video on Facebook and YouTube.

I originally used my iPhone4, webcam, and an HD Flip Cam to create this content.  After about 20 or so videos with this equipment that I already owned and a growing ministry I felt it was time for an upgrade, so we built a studio in my office.

I set a budget of $500 and got started.  Here's what I bought:

  • Camera- $150:  Fujifilm FinPix F660 EXR Digital Camera- this camera is not the best, but for the budget this point and shoot camera was a big upgrade in quality at an affordable cost.  I purchased this camera from 1SaleADay.com.
  • Audio- $40: Wired Audio-Technica ATR-3350 Lavalier Omnidirectional Condensor Mircrophones- better audio was our greatest need and at a very low cost we bought 2 of these wired mics from Amazon and a splitter plugging directly into the computer microphone input.
  • Lights- $300: I bought used lights and backdrops from Craigslist with 2 umbrella lights, 2 softboxes, a black backdrop, green screen, and all of the stands to go with them.   Honestly, you can get a new set from Amazon for less than $250 very similar to this.
  • Software- FREE- we use iMovie and it does even more than we need it to.  It's free with any Mac and very easy to use.

Want to see what we ended up with?  Take a look at this video we recently recorded in my office with John Valenzuela:

 

 

What do you think?  Can this work for your ministry or organization?

What tools are you using for video?  Any tricks or tips that you can share?