church websites

Church Technology Guide - Graphic Design

A month ago I launched a project I have dreamed about for a couple of years called the Church Technology Guide.  It's my goal to help church leaders maximize technology saving them time and money.  The first course in this series focused on Worship Production discussing basic audio/visual solutions and best practices to enhance your weekend worship services.  

I'm so excited to be launching the second course in this series about Graphic Design.  If you know me well, you know that I'm not a graphic designer nor did I know a lot about graphic design before this course.  I believe that is why this is the best course about graphic design for any church leader.  I structured this course with the basics in mind for a church leader with no graphic design experience, but values great design in their bulletins, sermon slides, song lyrics, social media platforms, website, flyers, posters, etc.  I brought in the expertise from my friends at Creative Church Staffing to help me guide you through these essential technologies in the life of your church.  

The bottom line is that every church no matter the size has design needs and I believe this course will help you look better while saving time and money.  Don't believe me or feel unsure about whether to buy the course or not?  Give the course a try today and if you don't feel like the course provided value to your church just let me know and I'll gladly without any questions reimburse your course fee.  

To purchase this Graphic Design Course today simply click here.  For the next week I am offering this course for half off of the regular price of $25 ($12.50).  I hope you will take advantage of this introductory offer and let others know of the resource as well.  

SEO - What You Need to Know

This Post Specially Written for Church Leader to connect them with SEO. Google is main door to drive traffic from all over the world. Online Visitors Search on Google to find Church and organization solution providers’ website.  One time Attention and long-time Attractions on your Church and Organization.

Book Tour Questions - Website & Conversation Starters

Questions from Rebecca: How do I make the church's website more relevant...more likely to draw people in?

Do you have a good set of questions that have started good conversations?  Our church has a FaceBook page already.  We are in the process of transformation...

My Response:

Great questions Rebecca!

First, on the website I recommend 3 things: a good design, a simple structure, and clear communication.  You need your website to look good and make a great first impression.  The site needs to be easy to navigate and communicate clearly what you want the visitor to see/read.  The biggest mistake that I see churches making on websites is not having services times and location on the front page.  This is the primary thing that most visitors to a website are searching for.  Make this clear and easy to find (and appealing to attend).

On the conversation starters I recommend starting casual and then going deep.  Here are some good ones that we have found:

Casual: What's the best burger in town? or What football team are you cheering on this weekend?

Personal: What one person has impacted your life more than anyone else?  or What is your favorite childhood memory?

Spiritual: Type 1 word to describe God  or  How can we pray for you today?

I would lean on the Spiritual, but don't hesitate to start casual and then get personal.  I don't think you can ask too many questions on Facebook!

 

Google Analytics: Traffic Sources

Screen Shot 2013-01-10 at 11.18.55 PM One of the most important features that you can utilize in Google Analytics is analyzing the traffic sources.  If you look on the left hand side you can open this page and in the middle of the page you will see a pie graph that looks similar to the one above.  People always want to know or at least should know how people find their website and thanks to Google Analytics you can easily know this information.

To quickly clarify all of these numbers/names, let me highlight each of them here:

1) Search Traffic- this is the number/percentage of people who arrive at your site due to searching in Google, Yahoo, Bing, or another search engines.  Below the graph you can see a list of the top 10 keyword terms that lead people to your site.

2) Referral Traffic- these are the websites/locations that people are clicking on a link that leads them to your website.  You can click on the link that says "Sources" below the graph under Referral Traffic to see this list.  It can be very valuable to see what leads people to your website/how they are finding you online.

3) Direct Traffic- these are the people that are typing in your domain name in their URL bar and going directly to your site.  This is often a good reference as to how well you are promoting your domain name both among your congregation and in your community.

4) Campaigns- this refers to any traffic that might have come to your site due to a Google Adwords campaign.  If you run Google Adwords campaigns you should see a high number here and if not you should see little to no traffic from these.

People always want to know or at least should know how people find their website.  Almost always people assume that 90% of their traffic is from people directly typing in their domain and are shocked when they find how many people find the site due to search engines (Google specifically).  You can actually dig into these numbers much deeper finding out from each external website how long people stayed on the site, how many pages they viewed, etc.  It really is fascinating, but we'll stay focused on the basics of the feature for now.

Knowing your traffic sources and what people are searching for can be very valuable as you think about who is coming to your site and how effectively you promote the site externally. These numbers can give you a great indication to both how effectively optimized your website is to search engines as well as how well you are promoting your website both through Social Media (referral traffic) and domain promotion (direct traffic).

Please comment to share any thoughts or questions that you might have about the Traffic Sources functionality of Google Analytics.