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Email Marketing - Provide Value

Remember the old saying: "If you don't have anything nice to say, don't say anything at all"? I think a similar statement can be made in regards to email newsletters:

If you don't have anything of value to send, don't send anything at all.

It seems that many organizations feel a need to send a weekly email because they always send a weekly email.  I believe this is one of the greatest causes of no one reading any of your emails, even when you have something great to say!

Every email you send should provide your audience value.  Whether that is making an important announcement, inviting them to an event or activity, or simply sharing an inspirational thought; every message should provide value in some way.

Before sending your next email newsletter, simply ask the question: what value is this providing to our readers?  You will hopefully feel a much greater confidence and excitement now as you hit send knowing that you have just provided greater value to all who receive your message.

Other Posts in this Series:

Title Creatively

Keep it Simple

Make it Personal

Understanding the Numbers

My Take on Constant Contact

 

Email Marketing- Title Creatively

For the first 2 months of sending weekly email newsletters we titled the CBC Online Newsletter: "CBC Online Newsletter" or something similar. This sounded like a great title to us. There was just something about it that wasn't extremely appealing to our readers. After a couple of months, we made 1 simple adjustment to our email newsletters and our open rate more than doubled. We simply started adding creative titles, well at least descriptive titles with the attempt of being creative. By simply letting our readers know what was in the email and trying to make it appealing, they actually began reading it.

Here are some tips I would recommend in creating a title message for your email newsletter:

1) Keep it short 2) Connect it to the message 3) Make the reader curious

I would love to hear some of the creative titles that you have seen or used!

Other Posts in this Series:

Keep it Simple

Make it Personal

Provide Value

Understanding the Numbers

My Take on Constant Contact

Coming Soon- Email Marketing

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2 years ago I thought email was dead or dying and I chose not to integrate email marketing into our communication lines for Online Church.  I made a mistake and over the past year or so have been playing catch up.  While email is used differently than it once was, it is far from dead and can be very valuable to your church or organization if used effectively.  Over the next few weeks I will begin a new series on Email Marketing with the following posts:

Title Creatively

Keep it Simple

Make it Personal

Provide Value

Understanding the Numbers

My take on Constant Contact

My take on Bomb Bomb

If there are any questions that you have regarding Email Marketing I would love to hear them and either create a post around your question or integrate a response into one of these posts.  I look forward to sharing my experiences with you and hope to learn from your experiences as well.

The Wordpress Plugins that I Use

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I've made several posts about why I love the Standard Theme for Wordpress so much, but thought I should also share about the plugins that I use as well.  So here's what I use and why:

Shareaholic: my brother-in-law introduced me to this plugin and it has been one of my favorites.  I've tried many share widgets, but this one is head and shoulders above the others.  It also includes a Recommendations feature after each post which automatically looks at your post and all other posts and recommends similar posts to the reader.  This is an awesome plugin and I honestly saw my traffic double after just 2 weeks of installing.

Akismet- don't even wait to finish reading this post before installing this plugin if you have not already.  Naturally your blog comments will get cluttered with Spam and Akismet fixes this issue immediately.

Fast Secure Contact Form- I don't know if this is the best, but it works for me.  I tried a couple others and this one was just simple and easy to use.  It's nothing fancy and that's probably what I like the most about it.

Feedburner Email Widget- this like the Contact form is really just simple for me and simple for the users.  I can't confidently say that it's the best option for you, but it does work for me.

I would love to hear form you what some of your favorite Wordpress plugins are.  It still blows me away all that is out there on Wordpress and that so much of it is FREE!