3 Questions with DJ Chuang

djchuang I am so excited to share this interview with my friend, DJ Chuang.  He is honestly the first person I wanted to interview as he has been a long time student of the church and technology.  I have learned so much from him and am excited for you to pick up a few things as well!  DJ is a freelance strategy consultant, having worked with Worship Leader Magazine, Leadership Network, L2 Foundation, and other churches, ministries, and non-profits. He's also the host of Social Media Church, a weekly podcast for conversations with church leaders about social media.  I was honored to be one of his guest on the podcast several months back.  Here are my 3 questions with DJ Chuang:


1) As you have watched the trends of churches embracing technology and the internet, what do you think that continues to keep the church a step behind and do you see this trend changing?

DJ: Firstly I confess that I'm one of those bleeding edge guys, an experimenter who loves to try new innovations even before they're proven, so my own thinking patterns may differ from the mainstream conventional wisdom. I don't think churches by necessity have to be a step behind with how the rest of society uses technology, though a majority of churches do seem to fit that description. 4 common reasons for why churches are lagging in technology use --

[i]: Churches aren't in the business of using the latest technologies, their purpose is making disciples. I think that means the church would use the tools that most of their people would use, and if the people attending the church aren't techies, neither would the church as a whole. I'd like to think that means churches located in a high-tech area like Silicon Valley would be more in-step with using the latest technologies.

[ii]: Churches are typically organized as non-profit organizations, so those tend to be organizations that run with leaner budgets than its for-profit counterparts, and couldn't afford to buy and use the latest technologies.

[iii]: Church leaders, like most institutional leaders, tend to be risk-averse and prefer to use proven technologies rather than experiment with new technologies.

[iv]: There's no time for the steep learning curve associated with new technologies. Learning to use new technologies can take considerable time and effort when the tutorials haven't been published yet.

While the tendency will remain for a majority of churches to be slower in using new technologies, I think a growing number of churches will actually stay in step with using new technologies. This new kind of tech-savvy church are motivated by some, or all, of these 4 reasons for why the church could and should be on the leading edge of technology use:

[i]: Using new technologies can reach new people in new ways. The pastor of an often-recognized innovative church, Lifechurch.tv, Craig Groeschel, has said: "To reach people no one is reaching, we have to do things no one is doing." And that church actively uses new technologies as well as builds from scratch new technologies in order to reach more people.

[ii]: The people of God are created in the image of the Creator, and therefore, the church should be the place that fosters the most creativity. That would include both the arts and technology.

[iii]: The American church on the whole is in decline, so churches need to be developing new ways of doing ministry. That will require more research and development, trial and error, especially using new technologies in a technological age.

[iv]: Christ-followers are to be culture-makers that shape and influence culture, rather than merely reacting to what comes our way. The church can be the shining example for how new technologies ought to be used.


2)  As you look at all of the new churches embracing social media and Online Church, what trends really get you excited about the future of the Church Online?

DJ: I'll mention 3 things that could be trending and would be most exciting to me --

[i]: people can be the church wherever they are because they're constantly connected. The physical gathering of people attending a church service still holds meaning for a majority of church-goers, and that shared experience prompts people to stay connected on social media throughout the week. Relationships now can stay connected both online and offline, and that increased interaction can result in both deeper spiritual formation and mobilizing people to serve real needs in their community.

[ii]: The development of online education has grown fast and furious in the educational sector of colleges and universities. Even my teenage son in freshman year of high school has already taken 2 online classes. I'm starting to hear of churches developing online classes and courses for Christian education and leadership development. At the heart of the church is an educational component, and the Internet enables and empowers the maturing of Christ-followers through low-cost content distribution.

[iii]: The church has a story to tell the nations. A typical church has an amazing amount of capacity that's dormant among the many people that are gathered in the weekly attendance. Many of these people have a voice (or artistry) to communicate valuable content to the whole wide world though the world wide web. In other words, churches have more than sermons and worship songs to share with the world. Churches are beginning to share real-life stories as an integral part of their church communications, as I'd mentioned 4 examples on Social Media Church podcast episode 21.


3) Other than the Bible, what 1 book has most shaped your ministry leadership and why?

DJ: The book that I often reference when I get into those ministry leadership conversations is Andy Crouch's book, "Culture Making: Recovering Our Creative Calling", and, for me, leadership is about defining and creating culture for a people in a particular context. The book itself is a call for Christians to engage and shape the culture of the society we live in, and yet I find the perspectives the book offers is very applicable in the church. There are a great number of books about the strategies and tactics for leading people in an organizational fashion. The a-ha moment with this book for me was: you change culture by creating new culture. And in established churches, there are times when change is necessary and quite challenging to make. The call of leadership at that moment is, thus, to create new culture.

3 Tips to Accidental Success

Last week I was introduced as someone with more "accidental success" in ministry than most people ever have with intentional efforts.  I had never thought of it this way, but it was an interesting statement and there are some reasons that I think this has been the case in my ministry career. I want to make sure to clearly state from the beginning though, that I know that any favor that I have experience comes from God and not my own doing.  I believe though, that many limit what God is able to do in and through them because of their actions and lack of faith.  I also want to state that I don't just lead in directions without intentionality, but that God often changes that direction with achievements that I was not seeking after.

Let me better explain by sharing the 3 "Accidental Successes" that were described in the introduction:

1) Growing the Largest College Ministry in San Antonio.  Several years ago 2 college students asked me to start a small group Bible study in a home.  My goal was to grow that group of 2 to a healthy small group of about 12-15.  Within 2 weeks we hit that goal, 6 months after that we had to move spaces as we outgrew our living room, and 18 months later we were averaging 200 college students each week.  I had a goal, but God had a greater one!

2) Accepting my Dream Job as a Social Media Pastor.  Three years ago I was in the process of launching a non-profit organization and was meeting with ministry and business leaders around San Antonio building support.  One conversation led to another which led to being offered the opportunity to write my dream job description as a Social Media Pastor in largest and fastest growing church in the city.  I had a direction, but God had a better one!

3) Signing a Book Deal with Group Publishing.  I was not seeking a book deal and did not even consider what I wrote to be a book.  It was a simple PDF document that I hoped might become a resource for any churches interested in maximizing Social Media.  The document was forwarded twice and before I knew it I was signing a book deal that will allow that information to reach thousands of ministry leaders.  I had good intentions, but God had bigger plans!

As I thought through these experiences, there are 3 tips that I recommend for anyone who hopes to also experience "accidental success".  This list could probably be much longer, but these are the first 3 that come to mind:

1) Hustle Always.  I don't sit still very well and this has been a very helpful trait over the years.  Christians often cling to the verse that says: "Be still and know that I am God" which is a very important passage and words to cling to.   Prayer and meditation are essential to spiritual growth, but I believe that they are too often used as excuses for laziness.  I too often hear Christians say that they are "waiting for God."  Robert Emmitt describes a healthy process well in saying that while we're waiting for God to open the right door we shouldn't kick doors in, but that also doesn't mean we shouldn't stop knocking on doors either.  Pray and seek God's leading, but don't stop knocking on doors in the process.

2) Experiment Often.  While I have had some BIG ministry successes over the past 3-5 years, I have had at least double that in failures.  Part of knocking on doors is experimenting and trying new things.  We tend to get comfortable where we are, especially when we experience some sort of success, and stop innovating and experimenting.  Never stop trying new things and never hesitate to quit doing something that's not working.  My first experience with Online Church came as an experiment with a Handy Cam, a laptop, and Mogulus (now LiveStream.com).  That experiment changed everything!

3) Be Flexible.  God might call you to move in one direction today and a new direction tomorrow.  Be flexible to the leading of the Holy Spirit and the circumstances in your life.  It seemed so clear to me that I was to launch a non-profit 3 years ago, but as I look back God had even greater plans.  He used those conversations and relationships in the efforts to launch to do even greater things.  God's direction for our lives rarely looks like a straight line and often requires many stops and turns (and sometimes U-Turns).

Please know that doing these things does not in any way guarantee accidental success, but I do believe that they prepare you to experience success removing many limitations to success.

I would love to hear about some of your "accidental successes" and some tips that you might add in helping others experience similar success.