5 Facebook Live Tips for Your Ministry

Recently I shared 5 Ideas for your ministry to use Facebook Live. This list could have been 100 points long and I think the best thing you can do is just start using it as much as possible and see what engages most and do more of that. As you begin getting more comfortable with Facebook Live here are 5 tips to help you engage more effectively:

  1. Title Creatively
  2. Don’t Overthink It
  3. Prioritize Audio
  4. Keep It Short
  5. Boost the Post

5 Ministries to Watch On Facebook

I love to see churches and ministries that have made Facebook a priority in both their communication and ministry strategy.  The below ministries are doing an excellent job of both creating great content as well as engaging people in a very social way through their Facebook Page.  I hope you will take a few minutes to click around and see how they are maximizing this powerful ministry platform:

  1. Jesus Daily  - Dr. Aaron Tabor has built one of the largest and most engaging Facebook pages on the planet.  While the content might seem strange to many North American Christians, Jesus Daily has a content strategy that connects believers across the globe.  

  2. Hillsong Church - Hillsong is a collective of churches around the world and they have prioritized this global social network to connect believers together in one place creating great content and igniting unique conversations.

  3. TD Jakes Ministries - this ministry has a massive following from TV broadcasting and is using their Facebook page to connect with their audience in a very social way through highly engaging content and clear calls to action.

  4. International House of Prayer - this local church has had a massive impact though the years through live streaming and other online initiatives.  They continue this impact through their intentionality on their Facebook Page.  

  5. Joel Osteen Ministries - like TD Jakes Ministires, Joel Osteen Ministries is effectively using Facebook to create personal interactions with the millions that have been engaging with the ministry through the television broadcasts.  


I would also love for you to check out some of our Facebook Pages from Community Bible Church:

Community Bible Church (Global)

Community Bible Church Online Church

Community Bible Church Gold Canyon

Community Bible Church Borgfeld 


Here are the Facebook Pages for several of my ministry clients as well:

Nick Vujicic

Life Without Limbs

Emotionally Healthy Spirituality

Awesome Marriage

Tammie Head

The Leaven

Rockbridge Seminary

Key Ministry

How to Get Your Facebook Page Verified

Most people think that you need to to have more than 20,000 followers for you to get your page verified on Facebook, but that’s just not true! I’ve seen several Pages and heard stories of people telling how they got their page verified with only 700 to 1000 Page Likes. It’s not about how many page likes you have, it’s all about how authentic your page is. What’s even more surprising is that you don’t have to spend tons of money for ads for this, a small budget is enough.

Here are some things that may help you become qualified to get your Facebook page verified:

  1. Put a lot of info in your profile. Get your page info completely filled out, if possible. Pick an appropriate category for your page: a blogger, business person, public figure, etc. Link your personal Facebook account to this page and make your profile picture from your personal account public by default so that people can view it. In the info section include a long description of who you are and what you do.

  2. Post content regularly. It’s pretty obvious- but you need to post on your page! It doesn’t need to be updated everyday but at least post a few times a week.

  3. Run boosted posts or ads for a week. Advertise your posts by running boosted posts or ads. You don’t have to spend a fortune. You can run ads for as low as $2 a day for a week.

There are two different ways to request your page to be verified. You can request using a phone verification method or by using business documents.

Steps to Verify your Facebook Page via Phone:

  1. Click Settings at the top of your Page

  2. From General, click Page Verification

  3. Click Verify this Page, then click Get Started

  4. Enter a publicly listed phone number for your business, your country and language

  5. Click Call Me Now to allow Facebook to call you with a verification code

  6. Enter the 4-digit verification code and click Continue

Steps to Verify your Facebook Page via Business Documents:

  1. Click Settings at the top of your Page

  2. From General, click Page Verification

  3. Click Verify this Page, then click Get Started

  4. Click Verify with Documents

  5. Upload a picture of an official document showing your business' name and address (bills from your company work great for this)

After Facebook receives your verification code or business document, they will review your info to confirm that it matches public records and will contact you about your verification status within a few days. Keep in mind that you're not required to verify your Page.

It typically takes 3-6 days for Celebrities, Sports, Music and Politics for your page to be verified and 7-45 days for a Business/Organization Category.

I hope this helps you get your Facebook Page verified! If you still have questions, please comment- I’d love to help.


Facebook Live is Here

Have you tried Facebook Live yet?  It’s now available to all individuals in the United States and to many Pages.  It seems that they are slowly rolling this feature out to Profiles around the world and to Pages that are verified.  

If you were a Periscope user you likely noticed that traffic has dropped significantly over the past 3 months and much of this is due to the integration of Facebook Live.  I love how Facebook set this up in such an easy to use way through your mobile device.  

To get started streaming live simply go to update your status and click the icon shown below: 


Create a title and start streaming!  It really is that easy and immediately after you’re done streaming, the video is available for anyone to view anytime.  It’s so easy I won’t get in how to do it, but I will share a few ideas on how you can use it:

  1. Church Services - if your church is not yet streaming this is a great way to start.  Set a smartphone up on a tripod and you are 2 clicks away from Live Streaming your church services!

  2. Bible Studies - this format will work best in a master teacher Bible study format where anyone anywhere can participate by viewing the teaching while also engaging by asking questions through the Comments.

  3. Motivational Messages - this is where I see the greatest opportunity for Pastors that have a 3-5 minute motivational message to share that message anywhere anytime from their phone while also engaging with those who have comments and questions about the topic.

  4. Office Hours - who doesn’t want to ask their Pastor a Question?  Setup a dedicated time for “Office Hours” and turn on Facebook Live and answer questions whatever they might be.  

  5. Special Events - ever wanted to act like a news report live on scene?  Now you can while at Youth Camp, baptisms or other special events that the whole congregation might not be able to be physically present to participate in, but would love to see what’s going on.  

What are some other ideas?  I would love to hear your thoughts or creative ways that you have seen people use this exciting new feature on Facebook.

Facebook Ads For the Win

I have been using Facebook Ads in a ministry context for more than 7 years now.  While I’ve seen the cost of these ads increase significantly over the years, the effectiveness has grown just as much.  Because we give so much data to Facebook, advertisers are able to much more effectively target their ads.  While I won’t get into the weeds of Facebook Ads as they can get quite complex, I do want to show you 3 simple ad campaigns that you can run simply and efficiently with immediate results:

  • Page Like Ads - just as described these ads will help grow your Facebook Page Likes.  You have likely seen these ads without realizing it as they will show you Pages that you might like.  Some of these are organic and nature and many are paid ads.  My recommended target for these posts are people who live within 15 miles of your church who have a friend who already Likes your church’s Facebook page.  

  • Boosted Posts - most Facebook posts are only seen by about 5-10% of those who Like your page.  That is pretty standard and really not bad in comparison to many other more traditional communication channels such as print mail, signs or posters.  You might have a critical announcement or a sermon clip that you want more people to see.  Boosting a Post (you can do this right on the post within Facebook) will allow you to really maximize this message reaching a much larger audience of both people who like your page and those connected to them.

  • External Link Ads - these ads can be more costly as Facebook prefers to keep you on Facebook, but external link ads can help you drive traffic to your website.  I would use similar targeting as your Page Like Ads for these ad campaigns.  They are also great if you have a special event that includes an RSVP for email capture.  At Community Bible Church we have used these ads in connection to an RSVP with our Easter services in the past.  

To get started with these types of Ads or many other options click “Create an Ad” on the right side of your screen above the Ads being displayed in the Desktop version of Facebook.  Facebook does a great job of making these ads easy to setup to get you up and running.

Have you used Facebook Ads before?  Have you found them to be effective?  I would love to know what your experience has been.