facebook live video

5 Facebook Live Ideas for Your Ministry

Facebook Live is the hottest trend in social media right now. We are seeing so much engagement around this new feature and I believe that every ministry has a unique opportunity to use this feature within Facebook. There are many reasons why this is hot, but I believe it’s the authenticity that generally comes out through this function that best captures the attention of Facebook users. Here are 5 ideas that I hope might stir your ministry to begin maximizing Facebook Live:

  1. Ministry Moment – I believe this is the best and most effective use of the platform. Take 2-5 minutes to share a devotional thought or ministry impact story. Keeping it personal and sharing from the heart maximizes the authenticity factor that engages so well through this feature.
  2. Ministry Update – people want to hear from the leader about what is going on in your ministry. Taking just a few minutes to share an update in a very natural way as well as answering any questions live provides great transparency for your ministry and greater connection for those who care deeply about it.
  3. Behind the Scenes – go behind the scenes in your workspace, ministry center, church building, etc. sharing a perspective that those connected to your ministry might not normally get to see.
  4. Meet the Team – there are always volunteers and staff members of every ministry that people might never see or know the work that they are doing. Take a minute to introduce them publicly and allow those connected to the ministry get to know them in a personal way.
  5. Live From – act like a news reporter and go live from a ministry event, worship service, outreach activity, etc. For those who can’t be there physically this is a way for them to feel a deeper connection to the ministry that is happening all the time.

What are you waiting for? Pick one of these and go Live on Facebook right now. I would love for you to share additional ideas in the comments below.

Facebook Live is Here

Have you tried Facebook Live yet?  It’s now available to all individuals in the United States and to many Pages.  It seems that they are slowly rolling this feature out to Profiles around the world and to Pages that are verified.  

If you were a Periscope user you likely noticed that traffic has dropped significantly over the past 3 months and much of this is due to the integration of Facebook Live.  I love how Facebook set this up in such an easy to use way through your mobile device.  

To get started streaming live simply go to update your status and click the icon shown below: 

IMG_6974.PNG


Create a title and start streaming!  It really is that easy and immediately after you’re done streaming, the video is available for anyone to view anytime.  It’s so easy I won’t get in how to do it, but I will share a few ideas on how you can use it:

  1. Church Services - if your church is not yet streaming this is a great way to start.  Set a smartphone up on a tripod and you are 2 clicks away from Live Streaming your church services!

  2. Bible Studies - this format will work best in a master teacher Bible study format where anyone anywhere can participate by viewing the teaching while also engaging by asking questions through the Comments.

  3. Motivational Messages - this is where I see the greatest opportunity for Pastors that have a 3-5 minute motivational message to share that message anywhere anytime from their phone while also engaging with those who have comments and questions about the topic.

  4. Office Hours - who doesn’t want to ask their Pastor a Question?  Setup a dedicated time for “Office Hours” and turn on Facebook Live and answer questions whatever they might be.  

  5. Special Events - ever wanted to act like a news report live on scene?  Now you can while at Youth Camp, baptisms or other special events that the whole congregation might not be able to be physically present to participate in, but would love to see what’s going on.  

What are some other ideas?  I would love to hear your thoughts or creative ways that you have seen people use this exciting new feature on Facebook.