facebook strategy

5 Ministries to Watch On Facebook

I love to see churches and ministries that have made Facebook a priority in both their communication and ministry strategy.  The below ministries are doing an excellent job of both creating great content as well as engaging people in a very social way through their Facebook Page.  I hope you will take a few minutes to click around and see how they are maximizing this powerful ministry platform:

  1. Jesus Daily  - Dr. Aaron Tabor has built one of the largest and most engaging Facebook pages on the planet.  While the content might seem strange to many North American Christians, Jesus Daily has a content strategy that connects believers across the globe.  

  2. Hillsong Church - Hillsong is a collective of churches around the world and they have prioritized this global social network to connect believers together in one place creating great content and igniting unique conversations.

  3. TD Jakes Ministries - this ministry has a massive following from TV broadcasting and is using their Facebook page to connect with their audience in a very social way through highly engaging content and clear calls to action.

  4. International House of Prayer - this local church has had a massive impact though the years through live streaming and other online initiatives.  They continue this impact through their intentionality on their Facebook Page.  

  5. Joel Osteen Ministries - like TD Jakes Ministires, Joel Osteen Ministries is effectively using Facebook to create personal interactions with the millions that have been engaging with the ministry through the television broadcasts.  

 

I would also love for you to check out some of our Facebook Pages from Community Bible Church:

Community Bible Church (Global)

Community Bible Church Online Church

Community Bible Church Gold Canyon

Community Bible Church Borgfeld 

 

Here are the Facebook Pages for several of my ministry clients as well:

Nick Vujicic

Life Without Limbs

Emotionally Healthy Spirituality

Awesome Marriage

Tammie Head

The Leaven

Rockbridge Seminary

Key Ministry

Online Church Facebook Page reaches 500,000 Likes!

500K A little more than 4 years ago we launched the Facebook page for CBC Online  (now OnlineChurch.com).  I had a very simple strategy:

  1. I invited all of my friends to like the page
  2. I posted over and over and over again asking for the people on the page to visit Online Church

While this is a common practice for church/ministry Facebook pages, our experience was much like everyone else who follows this strategy: it failed.  Few people liked the page and even fewer people clicked the links to go to Online Church.

So we tried something different.  We started ministering to people right there on Facebook.  We began posting Bible verses, song lyrics, sermon quotes, etc.  People responded by liking and sharing those posts.  Facebook responded to this engagement by showing these posts to more people.  More people responded by "Liking" our page.  Well, actually they "Became a Fan" of our page.

I won't lie and tell you that it was really that simple.  We didn't just make this one change and grow to half of a million likes.  We applied significant strategy, utilized Facebook ads, invested significantly in content development, built a team of 1,000+ Facebook community leaders, and more.  I also can't take too much credit as it took me 2 years to grow the page to 100,000 Facebook Likes and our Social Media Manager, Nick Ovalle, has more than doubled the following of the page since he took over leadership of the platform.

So, today we're celebrating a significant milestone in our journey of reaching, teaching, and helping people in Jesus' name on Facebook.  I would love for you to join us in this celebration as we're doing a bunch of giveaways and having a lot of fun.   Check out our Heyo page and join the party!

My encouragement to you when it comes to your Facebook page is to analyze and rethink how you are using this platform.  Is it a marketing tool or a ministry opportunity?  Honestly, it can be both, but it will be a far better marketing tool if you first see it as a ministry opportunity.