great content

Creating Great Content for Snapchat

At the core of Snapchat are stories. Telling stories via video in short segments is key. This requires great creativity!  

As you think about what it is that you want to share, think about what it is that you want people to know about your church. Likely that includes: what is most important to your church (families, Bible study, missions, etc.), what are your worship experiences like (show clips of your music) and who is your Pastor.  

I might have already stepped on some toes, but I believe these are the stories that those not yet connected to your church want to hear. Great stories are powerful and raw. Share real stories of real people. Share music practices rather than just polished presentations. Show your pastor behind the scenes rather than just behind the pulpit. Tell the real story of your church.  

At the core of Snapchat are real stories. Not polished, highly edited, posed stories; but raw, real, and relevant stories that connect people the core of those they follow.

Snapchat might not feel intuitive to you at first, but as you get to know it you will begin to understand the raw beauty behind this social network and why young people are drawn to it.  

Oh, by the way, use filters. They might seem goofy, but they’re fun. People like fun!

Creating Great Content for YouTube

There are lots of options for churches when it comes to creating content for YouTube. Naturally using sermon content posting clips of sermons or capturing interviews with your Pastor can do very well on YouTube. I believe the best content on this platform though, is content specifically made for YouTube.

Creating content specifically made for YouTube is understanding the significance of this being the #2 Search Engine in the world. With this understanding think about who you want to reach and what they might be searching on YouTube. Based on that search term create a Video Title that is that Search Term exactly. Then create a highly engaging video that relates to the title and brings clarity to the search that the viewer just made.

For instance, at Community Bible Church in San Antonio we want to reach people in our community and become a central place for people to go when they are searching for God. I don’t think many people search “Searching for God in San Antonio.” People do likely search for things like “Fun things to do in San Antonio.” So, as a church we can create a video called “Fun Things to Do in San Antonio.” We wouldn’t bait and switch, but rather create the best video of fun things to do in San Antonio and as a part of that video we would include a fun invite to join as at Community Bible Church.

This strategy could be used for things like “Best Restaurants in San Antonio” or “Favorite things to do in San Antonio.” You can go deeper though and try terms like “Feeling Hopeless” or “Considering Suicide” and share direct messages of hope and encouragement. The ministry opportunities are unlimited if we are strategic and creative.