instagram tips

Instagram Live is Here and Why You Shouldn’t Use It

I love new things, especially on social media! Innovation seems to continue to be the key to success whether you are a social media user or a social media platform creating new features for users. Instagram has been innovating like crazy around their new Instagram Stories functionality and most recently released Instagram Live.

Is it cool? Yes, absolutely.

Should you play with it? Go for it!

I think Instagram Live might have a solid purpose in the future, but I don’t see a significant opportunity for it at this point. As we look at Facebook Live the great opportunity for significant engagement is the viewership that seems to be happening after the video is live. While organic in nature, Instagram Live doesn’t allow for playback meaning that the video engagement opportunity is much shorter. For a viewer to find you they must be looking at Instagram at that moment and looking at the Stories feature to have your live stream highlighted at the top of their stories. Currently, that number of people just waiting for an Instagram Live stream does not seem to be significant.

Over the past couple of months, I have been watching people using the feature often to never use it again. It’s hard for me to find people using it because I don’t get a push message or any kind of alert and just must hope that someone is using it at the right time that I am looking for it.

So, because of the lack of alert functionality and the short-lived engagement opportunity without on-demand live stream viewing my recommendation is to wait on incorporating this feature into your social media strategy.

Know that I expect this to change and I do think there will be a significant opportunity here in the near future. Just not today.

Do you agree or disagree? I want to know!

3 Tips to Crushing Instagram

I want you to crush Instagram! While there’s no shortcut around capturing great images, posting them with a catchy caption, and engaging socially on this platform’ there are some best practices that I think can help you focus your hustle.  

Here are 3 tips that I recommend you integrating into your strategy:

  1. Engage with Others – the best way to engage on social media is to be social.  Being social most often requires more listening than talking and even when you do talk, your focus should be on them and commenting on their post or responding to their comment. Focus first on engagement and then begin developing your content.

  2. Use Hashtags – these are a great way to make your content more searchable to engage other Instagram users outside of your existing network. Be careful not to use too many hashtags (one or two is ideal) and make sure your post is relevant to the hashtag you choose.

  3. Customize your bio- Your profile is the first impression that you make for strangers when they're checking out your Instagram feed, so make sure you give them a few good reasons to tap the Follow button (if indeed you want more followers). Say something about yourself, what you do, and the types of photos you'll be sharing (as it may not be obvious from the first few pictures in your feed). Make use of the website field to direct visitors to your church or ministry’s website, your Twitter feed or anywhere else that's going to help convince someone that you're worth a follow.

 


I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Instagram?