ministry

5 Facebook Live Tips for Your Ministry

Recently I shared 5 Ideas for your ministry to use Facebook Live. This list could have been 100 points long and I think the best thing you can do is just start using it as much as possible and see what engages most and do more of that. As you begin getting more comfortable with Facebook Live here are 5 tips to help you engage more effectively:

  1. Title Creatively
  2. Don’t Overthink It
  3. Prioritize Audio
  4. Keep It Short
  5. Boost the Post

5 Facebook Live Ideas for Your Ministry

Facebook Live is the hottest trend in social media right now. We are seeing so much engagement around this new feature and I believe that every ministry has a unique opportunity to use this feature within Facebook. There are many reasons why this is hot, but I believe it’s the authenticity that generally comes out through this function that best captures the attention of Facebook users. Here are 5 ideas that I hope might stir your ministry to begin maximizing Facebook Live:

  1. Ministry Moment – I believe this is the best and most effective use of the platform. Take 2-5 minutes to share a devotional thought or ministry impact story. Keeping it personal and sharing from the heart maximizes the authenticity factor that engages so well through this feature.
  2. Ministry Update – people want to hear from the leader about what is going on in your ministry. Taking just a few minutes to share an update in a very natural way as well as answering any questions live provides great transparency for your ministry and greater connection for those who care deeply about it.
  3. Behind the Scenes – go behind the scenes in your workspace, ministry center, church building, etc. sharing a perspective that those connected to your ministry might not normally get to see.
  4. Meet the Team – there are always volunteers and staff members of every ministry that people might never see or know the work that they are doing. Take a minute to introduce them publicly and allow those connected to the ministry get to know them in a personal way.
  5. Live From – act like a news reporter and go live from a ministry event, worship service, outreach activity, etc. For those who can’t be there physically this is a way for them to feel a deeper connection to the ministry that is happening all the time.

What are you waiting for? Pick one of these and go Live on Facebook right now. I would love for you to share additional ideas in the comments below.

The Future of Radio

The future of radio will be very interesting. We have seen the growth of satellite radio over the past decade which has created tremendous new opportunities for ministries. I do believe that people will continue to listen to audio based media and probably more than ever in the coming years. I believe that audio often has more opportunities than video because it can be consumed in a passive way. For instance, you can listen to music while you work out or a podcast while you drive. Video requires the attention of your eyes and ears where audio media only requires your ears. With that in mind, here is my prediction about the future of radio:

  • FM Radio further replaced by iTunes, Pandora and Spotify – I think this has less to do with streaming via Internet and more to do with people people preferring to consume content On-Demand. We have seen so many TV viewers “cutting the cord” and watching less live TV and watching more shows on Netflix or Hulu or watching pre-recorded shows through their DVR. I believe radio will move in this same direction as it becomes easier to stream through your car radio system.
  • AM Radio replaced by Podcasting – just like people want to listen to their own music playlist, I think they will also choose to listen to their own podcasts of choice at the optimal time for them rather than bouncing radio station to radio station to see what’s on at the time. I think the same content form will be just as relevant, but the means of listening will move more and more from AM Radio to iTunes podcasts.
  • Access everywhere with downloadable content and streaming – I see all of our devices talking to each other and allowing us to easily move from one place to another and continue to engage with the same piece of media. For instance, you can start a podcast or listen to a playlist while getting ready in the bathroom and as you move to the kitchen it continues to play there and continues to play even in your car making a natural transition place to place. Currently this happens by putting your phone on speaker, but the future, will be much more immersive and natural.

These are my predictions around the future of radio. What do you think?

What does this mean for ministries? I think this means that all ministries no matter how big or small have an opportunity to create and distribute content through these means. I think it will be even more challenging to get noticed and ministries must be extremely creative in building an audience on these platforms rather than just buying time on a platform with a pre-existing audience. I do believe there will be more and more ad buying opportunities to help get noticed and ministries will have the opportunity to engage a very targeted audience as they focus in on who it is they feel called to reach.

 

FREE Maximizing Video for Ministry Webinar

This Wednesday, I will be hosting a FREE webinar with my friends Jay Kranda and Chris Tripputi. We will be discussing how to Maximize Video for Ministry. You won't want to miss it! To learn more and register, click the link below:

First Week on the Job

So, I’m finishing my first week as the Vice President of Social Media + Innovation at Dunham & Company. It’s been a crazy week in so many ways. Going into this week I can’t begin to describe the thoughts and the emotions that I felt.

I grieved leaving CBC for so many reasons as I loved my church and the people I was so privileged to serve alongside. Honestly, I was scared to have a title that didn’t include Pastor. It’s all I know.

I felt exhausted from moving across the country.

I felt nervous that I might not live up to expectations.

I felt inadequate, unprepared, scared, and so many different emotions.

I also felt excited. I felt eager for a new beginning and a new challenge. I felt that desperate need that I was in a place where I couldn’t do this on my own and needed God. I felt this while also believing that God has uniquely gifted me and given me all that I need to thrive in this new role.

Now that this week is wrapping up, I can confidently say a few things about this first week on the job:

  • The team at Dunham+Company is the real deal. They love Jesus, are the most welcoming people in the world and are great at what they do. I mean REALLY great at what they do!

  • I am the right person for this job. This isn’t an accident and the leadership that hired me at Dunham+Company didn’t get it wrong when they offered me the position. I have an even greater confidence that God uniquely gifted me and gave me the experience I needed to thrive in this new role.

  • God is all over this! This wasn’t my plan or anyone’s plan. This is God’s plan and every detail of the past week and the past month are confirmation to just that. While I have no doubt that there will be bumps, I’m going to enjoy the honeymoon phase and know that God prepared me for such a time as this. I’m going to serve Him under the umbrella of Dunham+Company with all of my heart and be thankful.

 

So, what happens next?

  1. I will continue to serve my existing clients (Emotionally Healthy Spirituality, Life Without Limbs, Awesome Marriage, Key Ministry, The Leaven, and others) in the same way that I have for years and hopefully in even more ways.

  2. I will continue to blog, podcast, create courses, speak at conferences, host webinars and speak into ministry leaders in every way possible around social media and digital ministry initiatives. I actually hope to do this even more if you are interested in having me join your podcast, webinar or conference. Oh yeah, you might be seeing a new book coming out in the not too distant future ;).

  3. I will begin serving Dunham+Company’s existing client base around social media strategy and execution as well as other initiatives like TV App development, streaming media, Online Church, webinars, podcasting, blogging, etc.

  4. I will begin driving much of Dunham+Company’s thought leadership primarily on social media and another unique initiative that I can’t wait to share in a future blog (teaser) soon.

  5. I want to serve your ministry! I mean I REALLY want to serve your ministry! Up until now consulting was something I did on the side as I was able. Now, it’s my full-time job! And I have a team! A really good team! If your church or ministry is interested in reaching the world through social media and online initiatives, I want to help! While I am focused in the areas of Social Media and Online Innovation, I am now a part of a big team that is focused on increasing the IMPACT of your ministry by bringing YOUR VISION + OUR FUNDRAISING EXPERTISE together. I’m a part of a company with a team that has staff members all over the world serving ministries around the globe and we want to serve you. I’m not good at sales, I don’t ever plan to go into sales and our company doesn’t have a sales team. I just love ministries and helping ministries and this is the best sales pitch I can make to ask you to allow me the privilege of serving your ministry.

 

If you have any questions about Dunham+Company and how I might be able to help you, simply hit the Contact link above and I would love to hear from you! If you want to learn more about Dunham+Company simply hit the link below.