ministry leaders

3 Tips to Crushing Snapchat

I want you to crush Snapchat! While there’s no shortcut to creating great mobile videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1.     Share your username on your other social networks - currently there is no way to organically find people. You must use your other platforms to grow this platform. That’s part of what makes this platform special is that it’s really hard for Marketers to win big. It’s made for real, personal interaction. Help those that are currently interacting with you elsewhere also interact with you here before they stop interacting elsewhere.

2.     Use the stories feature to tell stories - please, please don’t just use Snapchat for announcements. No one will listen. Use this platform to tell stories. Real stories of what God is doing in and through your church. As people are engaging with your stories it doesn’t hurt to pop in an announcement or two, but don’t make announcements the center of your Snapchat strategy.

3.     Be creative! - use filters, slow down video, draw on images, and make silly faces!  Be creative and have fun! When people think of church, they rarely think of fun. Why is that?  Wasn’t Jesus first miracle turning water into wine at a party? I don’t want to open up the floodgates of debate, but I do think churches should be known as a place where people have fun. Snapchat is a place where people have fun and if you want to engage most effectively here, look to make people laugh and have fun.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Snapchat?

3 Tips to Crushing YouTube

3 Tips to Crushing Youtube BANNER.jpg

I want you to crush Youtube! While there’s no shortcut to creating great videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1. Title for Search - YouTube is the #2 search engine on the Internet second only to Google. Millennials use this more than anyone else. While most of us that are looking to find out something online we Google it, Millennials YouTube it. The thought process is don’t just tell me, show me. This search engine is primarily driven by the titles of your videos along with the engagement of your videos (how many people watched it and for how long). Think through what you want people to search that will lead to them finding your video and title appropriately.

2. Use Shorter Clips (2-5 minutes) - Many churches just post their sermons to YouTube.  While I would rather you do this than nothing at all, know that shorter videos that view well on mobile perform better. These videos are 2-5 minutes in length and are highly engaging. Finding a sermon clip or creating a very targeted video that is shorter in length will perform well on YouTube with the understanding that more and more people are viewing these videos on their mobile devices.

3. Ask Viewers to Subscribe - Many content creators hope people will subscribe to their YouTube channel, but never ask them to. Think about it, in church don’t we often ask people to stand up or sit down. While they intuitively would simply asking them to subscribe goes a long way and this helps make sure they see future videos that you post and share as well. Don’t hold back on this call to action as it will have great long term impact on your YouTube channel engagement.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush YouTube?

10 Ministry Leaders to Follow on Twitter

People enjoy connecting with other people rather than organizations. When it comes to social media, you will likely be most effective connecting with people through your personal platforms rather than your church/ministry/organization platforms.  
Here are 10 ministry leaders on Twitter that are worth following and learning from as they do an incredible job engaging their followers on Twitter:

  1. Rick Warren
  2. Matthew Barnett
  3. TD Jakes
  4. Beth Moore
  5. Jon Acuff
  6. Ron Edmondson
  7. Ed Stetzer
  8. Max Lucado
  9. Tony Morgan
  10. John Piper

I’m also proud to say that my pastor is crushing it on Twitter.  If you’re not yet following Ed Newton make sure to follow him today!  

Here are a few of my clients that are also engaging in a really great way on Twitter:

Social Media Guide for Ministry gets summarized by Ministry Library

I became a subscriber to Ministry Library a couple of months ago and love their book summaries allowing to learn more in less time.  I was overwhelmed when they reached out to me asking if they could summarize my book and I just received an email that it is live.

It's Okay to Hustle

Can I touch on a tension among ministry leaders that I sense?  I see many ministry leaders that are workaholics (and I’ll admit that I border this at times).  I hear it all of the time at conferences that we need to slow down and find a healthy balance.  I don’t disagree with this need for many leaders.  On the other side of this tension I see a lot of ministry leaders who show up late, leave early, and drink a lot coffee in between. In the midst of this tension can I suggest that it’s okay to hustle?  Actually, I believe that hustle is not just okay, but essential for effective ministry.  Hard work is biblical, isn’t it?

Please don’t hear me wrong.  I believe in balance between ministry/work and home/personal time.  I believe that casual coffee talk is valuable ministry time.  I also believe in passionate, focused, and just plain hard work when it comes to ministry efforts.  I believe in coming in early at times, working through lunch, and staying after hours (on occasion).  Ministry work has eternal impact and deserves our best effort.

People have often asked me what the secret to success has been for Online Church.  In asking this question they are asking me for a shortcut and I try to give them every possible one that I can.  The reality though of this ministry success is the favor of God and a lot of hard work (not just me, but dozens of passionate leaders).  Ministries have tried to impersonate the ministry, but they honestly weren’t willing to give the same effort and in turn have seen very different results.

I expect to get negative feedback on this post and I understand that.  I believe in both sides of the tension in that I see too many ministry leaders working too hard and burning out.  The message to slow down definitely needs to be communicated to many.  It is also my belief that the other side of this conversation needs to be communicated as well as there are many ministry leaders that need a fire lit under them to simply hustle.

Please share your thoughts, I really do want to hear them.