The Future of Radio

The future of radio will be very interesting. We have seen the growth of satellite radio over the past decade which has created tremendous new opportunities for ministries. I do believe that people will continue to listen to audio based media and probably more than ever in the coming years. I believe that audio often has more opportunities than video because it can be consumed in a passive way. For instance, you can listen to music while you work out or a podcast while you drive. Video requires the attention of your eyes and ears where audio media only requires your ears. With that in mind, here is my prediction about the future of radio:

  • FM Radio further replaced by iTunes, Pandora and Spotify – I think this has less to do with streaming via Internet and more to do with people people preferring to consume content On-Demand. We have seen so many TV viewers “cutting the cord” and watching less live TV and watching more shows on Netflix or Hulu or watching pre-recorded shows through their DVR. I believe radio will move in this same direction as it becomes easier to stream through your car radio system.
  • AM Radio replaced by Podcasting – just like people want to listen to their own music playlist, I think they will also choose to listen to their own podcasts of choice at the optimal time for them rather than bouncing radio station to radio station to see what’s on at the time. I think the same content form will be just as relevant, but the means of listening will move more and more from AM Radio to iTunes podcasts.
  • Access everywhere with downloadable content and streaming – I see all of our devices talking to each other and allowing us to easily move from one place to another and continue to engage with the same piece of media. For instance, you can start a podcast or listen to a playlist while getting ready in the bathroom and as you move to the kitchen it continues to play there and continues to play even in your car making a natural transition place to place. Currently this happens by putting your phone on speaker, but the future, will be much more immersive and natural.

These are my predictions around the future of radio. What do you think?

What does this mean for ministries? I think this means that all ministries no matter how big or small have an opportunity to create and distribute content through these means. I think it will be even more challenging to get noticed and ministries must be extremely creative in building an audience on these platforms rather than just buying time on a platform with a pre-existing audience. I do believe there will be more and more ad buying opportunities to help get noticed and ministries will have the opportunity to engage a very targeted audience as they focus in on who it is they feel called to reach.


Hosting the Social Media Church Podcast

I can't be more excited to announce that I will be the new host of the Social Media Church Podcast.  I have been incredibly honored to participate in the conversation as a guest and incredibly honored to now lead the conversation as the host.  

Over the past few months I have become increasingly fascinated by the overwhelming growth of podcasting and began to get very interested in the possibility of hosting a podcast.  I reached out to my friend, DJ Chuang, to ask his advice about the subject and he shared with me his interest in taking a break from podcasting to spend more time with his son before he graduates.  When he offered the reigns of the Social Media Church Podcast I jumped at the opportunity without hesitation. 

To be honest, along with the excitement came a significant feeling of being overwhelmed.  First, to follow DJ Chuang is no small task.  He has carried this conversation for more than 2 years and has decades of relationships established and a knowledge base like no one else I know.  I have enjoyed listening to the conversations and occasionally participating, but to lead it is quite overwhelming.  

Beyond the pressure comes the feelings of time management and life balance that have become so important over the past year.  As I considered the opportunity though, this conversation is so important to me personally and the ministries that I'm so blessed to serve that it is perfectly aligned with where I desire to invest my limited time and energies.  This is big and I take it very sersiously and will continue to be very committed to furthering this conversation in the years ahead.  

All this to say that I'm extremely excited about all of the conversations that are ahead and moving the conversation forward as ministry leaders pioneer social media together.  It's my desire to see the church become the most innovative organization on the planet and social media in my opinion is the ideas platform for churches to lead in innovation.  In this fast paced world of social media there will never be a shortage of topics as well as a great diversity of leaders and perspectives to join this dialogue.  If you're not yet a subscriber of the Social Media Church podcast, I hope you will go straight to iTunes right now and subscribe.  Don't just subscribe though, join the dialogue online and be a part of moving the conversation forward.

I would love to hear what topics or questions you might have about social media and ministry as well as any ministry or social media innovators that you would recommend joining this conversation on the podcast.  

Strategically Learning through Podcasts

You have probably heard the phrase “Leaders are Learners” many times before and I cannot agree more.  I have not met someone who is a strong leader and not constantly looking to learn new things.  For me learning generally comes in the form of reading (books, articles, blogs), but it’s become more and more challenging to find time to sit down and read. 

One of the things I looked forward to in moving to New York was the opportunity to read more books during my various commutes on the subway.  What I didn’t expect is how crowded the subway constantly is and getting a seat and pulling out something to read is rarely possible. 

If you know me well, I don’t sit (or stand) still well.  People watching is fun on the subway, but I needed something productive to do.  I noticed that everyone wears headphones, so I immediately thought that  I could move to Audio Books.  I’m cheap though and I quickly shifted my thoughts to FREE podcasts, which has been fantastic! 

Honestly, I have been researching podcasts quite a bit recently as I believe the iPad (or Apple in general) will soon take over car dashboards and our listening engagement in the car will come through internet data rather than radio signals.  This means we can all be a talk radio host to millions of cars everywhere through a podcast.  Just like our TV watching has shifted primarily from live TV to more on demand viewing once the DVR came out and even more with Netflix, our radios will also shift to On Demand podcasts more than live radio broadcasts.  That’s just my prediction for the future for what it’s worth.

Anyways, I continue to find such great content being recorded for podcasts and made available on iTunes that I cannot spend enough time walking and riding the subway to listen to all of the podcasts that I want to listen to.  Here are some of my favorites:

·      #AskGaryVee Show

·      Social Media Church

·      Catalyst

·      Andy Stanley Leadership Podcast

·      EntreLeadership

·      Smart Passive Income

Also, for any entrepreneur or marketer, if you haven’t yet listened to Seth Godin’s Startup School podcast please go download it today and thank me later. 

So, are you a podcast listener?  What are some of your favorite podcasts?  Do you see this trend continuing to grow?