3 Churches to Watch on Snapchat

Here are 3 churches on SnapChat that are worth following and learning from:

1.     Central Christian Church in Las Vegas (centralonline)
2.     Crosspoint Church in Nashville (crosspoint_tv)
3.     Community Bible Church (cbcsocial)

I can only share 3 because I only know of 3. This social network is wide open and there is a massive audience of teenagers and young adults ready to view your stories. What are you waiting for? Get to snappin!

3 Tips to Crushing Snapchat

I want you to crush Snapchat! While there’s no shortcut to creating great mobile videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1.     Share your username on your other social networks - currently there is no way to organically find people. You must use your other platforms to grow this platform. That’s part of what makes this platform special is that it’s really hard for Marketers to win big. It’s made for real, personal interaction. Help those that are currently interacting with you elsewhere also interact with you here before they stop interacting elsewhere.

2.     Use the stories feature to tell stories - please, please don’t just use Snapchat for announcements. No one will listen. Use this platform to tell stories. Real stories of what God is doing in and through your church. As people are engaging with your stories it doesn’t hurt to pop in an announcement or two, but don’t make announcements the center of your Snapchat strategy.

3.     Be creative! - use filters, slow down video, draw on images, and make silly faces!  Be creative and have fun! When people think of church, they rarely think of fun. Why is that?  Wasn’t Jesus first miracle turning water into wine at a party? I don’t want to open up the floodgates of debate, but I do think churches should be known as a place where people have fun. Snapchat is a place where people have fun and if you want to engage most effectively here, look to make people laugh and have fun.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Snapchat?

Creating Great Content for Snapchat

At the core of Snapchat are stories. Telling stories via video in short segments is key. This requires great creativity!  

As you think about what it is that you want to share, think about what it is that you want people to know about your church. Likely that includes: what is most important to your church (families, Bible study, missions, etc.), what are your worship experiences like (show clips of your music) and who is your Pastor.  

I might have already stepped on some toes, but I believe these are the stories that those not yet connected to your church want to hear. Great stories are powerful and raw. Share real stories of real people. Share music practices rather than just polished presentations. Show your pastor behind the scenes rather than just behind the pulpit. Tell the real story of your church.  

At the core of Snapchat are real stories. Not polished, highly edited, posed stories; but raw, real, and relevant stories that connect people the core of those they follow.

Snapchat might not feel intuitive to you at first, but as you get to know it you will begin to understand the raw beauty behind this social network and why young people are drawn to it.  

Oh, by the way, use filters. They might seem goofy, but they’re fun. People like fun!

10 Interesting Facts about Snapchat

Many social media experts are predicting Snapchat to be the social network of 2016. It’s not surprising why as you take a look at the following facts about this fast growing social network:

1.     Snapchat has 100 million active users with 400m snaps sent every day
2.     Snapchat’s core users are 13-24 year-olds
3.     70% of its users are female, versus 30% male
4.     It ranks fourth among the top social media sharing site
5.     77% of college students use the app
6.     50% of college students use the app as a means of communication
7.     Only 1% of advertisers are currently using Snapchat
8.     Brands are charged $750,000 per day to advertise on Snapchat
9.     In addition, Snapchat Stories, a way to view a user’s collection for longer than a few seconds, are being viewed 500 million times a day.
10.   50% of Snapchat users are below the age of 18, followed by 31% within the 18-24 bracket and just 19% above the age of 25.
* Source:

So, what does all of this mean? Well, this quirky little social network for teenagers doesn’t seem to be going away anytime soon and everyone is beginning to pay attention. It’s time to figure it out if you want to reach and engage teenagers and young adults.

2 years ago at a conference I said that I don’t see any redeemable value in Snapchat. I was wrong. The good news is that there are tremendous ministry opportunities if you are ready to be creative and build relationships. It’s confusing, slow and unlike anything else. In my opinion though, it’s worth it. For the next few days we will be digging deeper into this platform and sharing how you can most effectively use it to accomplish your ministry goals.