social media

The ROI of Social Media

Through the years, I’ve been using social media for my marketing clients and for my own brand. I often get asked what its ROI is. While sales, conversion and web traffic can easily be named, I think the ROI goes beyond these. In my latest vlog, I share with you what I have learned that may help you or your organization. What do you think is the best ROI of social media? I’d definitely love to hear from you too!


Nils

Is Facebook Going to Die Like MySpace Did?

In 2005, MySpace became the most visited social media site and everyone spent most of their social media focused time and effort on it! Yet in 2008, its glory days ended and Facebook was at the top while Myspace engagement quickly dwindled. Today, many are starting to ask: Is the future going to be the same for Facebook? Is Facebook dying like MySpace did? In this episode of the vlog, I’m sharing some big signs that Facebook may be dying, but few other reasons why it has its best days ahead.

Is Facebook Messenger for Kids a Good Idea?

About a year ago Facebook released the Messenger for Kids app to introduce social media to kids under the age of 13 in a controlled environment. Having a 6-year old and a 9-year old, my wife and I have always talked about whether or not to allow our daughters on social media platforms. In this episode of the vlog, I’m sharing more about FB Messenger for Kids and how we manage it, which I hope will help you decide for your family as well!




Check out my new VLOG

Hey guys, as you might have noticed, I have been a little quiet here lately. That's because I've been working really hard on my new VLOG on YouTube. Take a look at the Intro Vlog:

It would mean a ton if you would subscribe the VLOG and engage in the conversation on YouTube. I will be releasing a new VLOG every week on the channel (every Thursday). I would love to know what you think and look forward to the continued journey of learning out loud as I transition from Blogging to Vlogging. 

YouTube vs Vimeo

Organizations are always asking me if they should use YouTube or Vimeo. My answer is almost always the same: both.

These 2 platforms are great, but for different reasons.

YouTube is a great standalone platform where people will find your content via search and the high traffic community exists to build a new audience.

Vimeo however would likely store your content for years publicly and only get a handful of views if left just on Vimeo. The advantage to Vimeo is in what you can do with these videos beyond the platform alone as they can embed easily into other platforms. With TVApp.Church our primarily integration point is Vimeo because of how well it integrates into our system where YouTube makes it near impossible to integrate. Vimeo videos also embed nicely into websites, online courses and so many other uses.

So, you’re likely frustrated feeling like you now have to do more work managing multiple platforms. Well, yeah, that’s pretty much what I’m saying. .

As you get started with video you will likely only need YouTube and for many video creators YouTube might be all you ever need. As your platform grows and you desire to drive people to your website, blog, apps, etc. and host video content on your own platform you will likely need to expand to Vimeo.

 

It’s really not that complicated. It also doesn’t take as much time as you might think as you begin to get your systems down. Getting to know both of these platforms will prove valuable long-term as neither of them is going away and online video is only going to increase.