social media for ministry

Start UnScheduling Your Social Media Posts

The most common excuse I get from ministry leaders as to why they're not active on social media is because they don't have enough time.  They are often shocked to find the magic "Schedule" button on Facebook and with that they're ready to go.  Personally, I schedule about 80% of my social media posts and for most of my clients it's closer to 90-95%.  Planning ahead and scheduling ahead can be very efficient and effective.  

I hate to go back on my word, but now I feel the need to tell you to STOP scheduling all of your social media posts.  Well, maybe not ALL of your social media posts, but pay attention to the climate of culture and the relevancy of certain posts.  I say this from personal experience and personal mistakes in this area.  

Here's what happens: a major event happens in our culture and our congregants and those who are connected to our ministries go to see what the organization or the leader/pastor has to say.  When they see scheduled posts going out that are irrelevant to the situation it gives the perception that the ministry or ministry leader either doesn't care or isn't very connected to the cultural climate around them.

So what do you do?  It's honestly not that complicated, STOP scheduling your social media posts.  Not always.  Not forever.  Just in that moment for a period of time.  

As we look back on the recent Supreme Court ruling many churches, ministries, pastors and leaders were speechless and not sure what to say.  While many didn't have much to say about the subject their social media accounts had plenty of messages to communicate that were irrelevant to the situation, which only created greater confusion.  

For those who are used to scheduling content, unscheduling it is rarely a natural part of our rhythms.  That needs to change.  Our rhythms must remain flexible and fluid and in tune with the culture around us.  As you continue to maximize social media for ministry please work efficiently and effectively to schedule great content, but also stay flexible and ready to unschedule your posts just as quickly.  

Do you schedule your content on social media?  What tools do you use?  Do you ever unschedule your posts?


Announcing the Social Media Summit for Churches on June 4th

Social Summit Logo
Social Summit Logo

I'm excited to announce that I will be hosting the Social Media Summit in coordination with my friends at Faith Social.  In one 90 minute session, we have brought together seasoned experts in social media and digital ministry to share strategy and best practices for church leaders to better engage their members and grow their ministry through social media. This event is the perfect opportunity for church leaders to deepen their understanding of Social Media in Ministry without even leaving their desk.  This online event is FREE and will take place on Wednesday, June 4, 2014 from noon-1:30pm CST.  I hope to see you there!

For more information and to register now click here.

Take a look at some of our speakers and our incredible sponsors for this event:

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Screen Shot 2014-05-18 at 12.31.42 PM
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Screen Shot 2014-05-18 at 12.32.06 PM

Looking Forward to 2013

As I look forward to 2013, there are so many things that I look forward to!  Here are the first that come to mind: - Launch of the CBC Mobile App with iGivings

- Release of Social Media Guide for Ministry with Group

- Development of with Plain Joe Studios

- Expansion of Online Church with WebMinistry Team at CBC

- Leading App Session at All Access Conference

- Online Ministry Development for Life Without Limbs

As I look at this list of things that I'm excited about, it is often who I am/will be working with that gets me excited as what I will be doing.  I feel so blessed about the people God has allowed me to work alongside and feel so privileged to not just work with some of the most qualified people, but all are incredibly godly leaders as well.  It's going to be a good year!  As I know I will learn so much through these new experiences, I cannot wait to share them with you all and learn from you as well.

Bring on 2013!


Social Network Management with hootsuite

People often ask me what are the 3rd party tools that I like to use when it comes to Social Media. While I have tried and will continue to try many, there is really only one that I use on a consistent basis: hootsuite.

While I really do prefer to use Social Networks on their site (especially Facebook), hootsuite is a great tool for many reasons. While there are many uses for hootsuite, here is how I use the tool:

  • Scheduling future posts on multiple platforms at the same time
  • Social Analytics reporting
  • Monitoring multiple network simultaneously

One of the things that I like most about hootsuite is that it really is easy to use for beginners while also providing high level features for pro users as well. I also highly recommend paying the extra $6/month for the Pro Account if you're an active social media user.

I would love to hear about your experience with hootsuite or other 3rd Party Social Media tools that work well for you.