I have been looking forward to sharing this with you all for several weeks now. I have learned so much from Gary V over the years and was a privilege to not only get to have a conversation with him, but to be able to share that conversation with you. Listen in on my phone conversation with the social media expert, Gary Vaynerchuk.
How 3 Social Networks Describe themselves:
Facebook- give people the power to share and make the world more open and connected.
Twitter- the fastest and simplest place to stay close to everything you care about.
YouTube- a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers.
Sound like spaces the church should engage in? Fit with your mission/purpose?
Social Media- wikipedia defines as media for social interaction
media being- published text, images, videos that then create a conversation
Why churches don't engage socially? It's messy, it's time consuming, we lose control.
* Social Media won't make you relevant
People are talking about your church online... the question is whether or not you will be a part of the conversation.
8 Steps to Effectively engage on a Social Network:
1) Setup an account
2) Follow, friend, like a handful of people or organizations
3) Listen to the conversations
4) Listen some more
5) Engage in already ongoing conversations
6) Create a post/share media
7) Engage in the conversations that follow
8) Start over at step 2
*** FAQ- How do you balance your time online?
- Managing your time with Social Media is like anything else. To be effective you must have dedicated time committed to it, and you must also limit your time as it can easily consume your time as well (similar to email)
* Mark Zuckerberg has connected the world, it's our job to change it
1 billion active users... 800 million login each day!
Personal Use as Ministry Leader
- Profile setup- Make sure to represent yourself well with a good profile picture, well filled out profile information, and banner image.
- Security settings- Decide for yourself how private you want to be and carefully select your security settings (talk about this with your spouse)
- Page or Profile?- Profiles are limited to 5,000 friends and can be converted a page if this number is surpassed
Ministry Pages- I think that this is quickly becoming more important that your church website. Take a look at the Analytics on your church website and the impressions on your page and more people are likely engaging with your page than your website. We often spend a lot of time/money on our website and our facebook page is an afterthought. Both are important, but don't undervalue this.
Keys to posting effectively
- Be consistent (minimum once a day)
- Post quality content
- Post variety of content (text, images, videos)
Create a posting schedule- Inspiration, Conversation, Information
*** Tip- Call to action (Jesus Daily with 15 million page likes)- ask to Like, Share, Retweet, etc.
Facebook Groups- great for groups under 150 (Youth Groups, Small Groups, Ministry Teams)
- big advantage- users will receive a notification when an update has been made
Facebook Ads- can create much greater value on your efforts at a low cost
- Page Like posts
- Promoted Posts
Twitter- personal vs. organizational
- Good to have a church twitter account and actively use, but most effectively used by individuals as people know who is actually replying to them and they are engaging with. Most actively use as you, not your church.
- Establish a church hashtag (ex. #onlinechurch) which helps you connect with others in your church and for them to connect with each other
- Use search.twitter.com- connect with people in your community
- great evangelism tool and way to get pulse of community
YouTube- searchability and sharability (YouTube #2 search engine)
- uploading to YouTube allows your ministry to go on beyond just a moment (2 years late could minister to someone randomly coming across video)
- YouTube for Nonprofits can broadcast live and customize channel
- YouTubeforchurches.com - Sean Cannell
Google + Growing fast, but I haven't been able to crack the code. I expect it to continue to grow being tied to Google. Hangouts are awesome, but beyond this it's hard for me to engage. I would keep an eye on it and if you have time try to engage as I expect it to keep growing.
Pinterest- incredible opportunity for those in Women's ministry and lots of kids ministry ideas being shared.
Instagram- Youth Pastors should be living in this space.
LinkedIn- beyond a resume sharing site... great place to engage with other ministry leaders as well as connect with those in your congregation in a professional manner
Vine- the next big thing (created by Twitter). Just like Instagram except 8 second videos rather than filtered pictures.
FaithVillage- content source for evangelical Christians with faith based elements
2012 was a great year for me personally. I have a tendency to constantly look ahead and miss looking back and celebrating all that God has done. Trust me, I'm looking ahead, but I do want to take a moment to celebrate some personal highlights of 2012: - Katie and I had our second daughter, Shelby
- My leadership at CBC was expanded joining the Executive Team as WebPastor
- Online Church Facebook Page reaching the milestone of 250,000 Facebook Likes
As I look at these highlights, I know that several came only by the favor of God in these situations and many also came with time sacrifices and lots of hard work. There are so many great people involved in each of these, but there are 3 relationships in particular that I want to express my gratitude for in 2012:
1) My wife, Katie. Katie is my biggest cheerleader and has encouraged me greatly throughout the journey. Katie has remained flexible with the time sacrifices this year that we have needed to make and patient with the many late nights of 2012 due to a new baby and a new book. I married way over my head and am so grateful for such an incredible wife!
2) My boss, Chris. Chris is the greatest leader I have ever had the privilege to serve under. He does not just empower me to risk and try new things but challenges me to do so on a daily basis. The past 2 and a half years have been incredible and my prayer is that God allows us many more years of locking arms together in ministry. Chris is not just a good boss, but a great friend to me and my family.
3) My mentor, Trey. Trey has taught me more than I can begin to describe about technology, leadership, innovation, and ministry. Trey thinks differently than anyone that I have ever been around, which has helped me to grow more than I can explain. Much of what I write about on this blog comes from core principles that I have learned from Trey. His encouragement and belief in me has meant so much to these highlights in 2012.
Thank you Jesus for all of your many blessings that came in 2012! I am blessed beyond belief.
2012 was a great year and I wanted to reshare my most popular posts of the year: NYC Under Construction
One of the biggest lessons that I learned this year was the importance of writing consistently. You can see that traffic that has grown throughout 2012 and I hope that as I continue to grow and share that this trend only continues. Thanks for being a part of the journey!
I believe strongly that leaders are learners. We all learn in many ways both from experience as well as from other leaders and innovators via many different platforms. I receive the question often of where I am learning and ask it even more. I will likely make this a monthly post and look forward to hearing your responses as well. Here are some of the key places I go to learn currently: Books
Deep and Wide by Andy Stanley
Platform by Michael Hyatt
The iChurch Method by Jason Caston
So where are you going to learn and grow as a leader? Any of these same places? I would love to know!