social media platform

10 Interesting Facts about Snapchat

Many social media experts are predicting Snapchat to be the social network of 2016. It’s not surprising why as you take a look at the following facts about this fast growing social network:

1.     Snapchat has 100 million active users with 400m snaps sent every day
2.     Snapchat’s core users are 13-24 year-olds
3.     70% of its users are female, versus 30% male
4.     It ranks fourth among the top social media sharing site
5.     77% of college students use the app
6.     50% of college students use the app as a means of communication
7.     Only 1% of advertisers are currently using Snapchat
8.     Brands are charged $750,000 per day to advertise on Snapchat
9.     In addition, Snapchat Stories, a way to view a user’s collection for longer than a few seconds, are being viewed 500 million times a day.
10.   50% of Snapchat users are below the age of 18, followed by 31% within the 18-24 bracket and just 19% above the age of 25.
* Source: http://www.businessofapps.com/snapchat-usage-statistics-and-revenue/

So, what does all of this mean? Well, this quirky little social network for teenagers doesn’t seem to be going away anytime soon and everyone is beginning to pay attention. It’s time to figure it out if you want to reach and engage teenagers and young adults.

2 years ago at a conference I said that I don’t see any redeemable value in Snapchat. I was wrong. The good news is that there are tremendous ministry opportunities if you are ready to be creative and build relationships. It’s confusing, slow and unlike anything else. In my opinion though, it’s worth it. For the next few days we will be digging deeper into this platform and sharing how you can most effectively use it to accomplish your ministry goals.

Creating Great Content for Twitter

When it comes to Twitter it is important to look back at the origins of this platform. This was kind of an accidental social network originally created for people to send mass text messages. 140 characters was the original length of a text and when you followed people you would get their text updates that sent out to all of their “followers.”

Just as text messaging is so much more involved with images, videos and audio messages, Twitter has also matured as a social network. While you can still subscribe via SMS messages the focus is still on the short messages that we call Tweets. These tweets are still limited to 140 characters, but also can include external links, images and even videos.

As you consider what information you want to share on Twitter I would encourage you to think about what you would want to group text out to all of your friends. You wouldn’t want to waste their time with wasted words or messages, but you would want to send them the most important information, highly inspirational messages or ask them a question in order to get direct feedback.  

You then have to figure out how to get those messages into 140 characters or less.

Want to know the secret in how to most effectively do this? Just do it. The best way to get better and shortening messages to 140 characters is to just do it and it becomes more and more natural every time. There are tricks like shortening words like “because” to “bcs” or “and” to “&” or making sure not to use two spaces after periods (if you even use periods at all). Just doing it and using trial and error is the best way though and overtime you will get the hang of it!