social media strategies

Developing a Facebook Content Strategy

When it comes to your Church Facebook Page many churches are finding that no one is seeing any of their posts.  The problem though isn’t always Facebook as much as it is what you are saying.  I continue to work with many churches and ministries that are growing tremendously on Facebook without any advertising (although ads do help significantly).  Here are 4 types of posts that I recommend you using as a part of your content strategy:

  • Inspiration - at least 50% of your posts should be inspirational.  This should include sermon video clips or quotes, Bible verses, inspirational messages or images, etc.  Ask yourself when posting: will someone Like or Share this?

  • Information - too many churches post informational posts as 100% of their strategy.  At most it should be 25%, but it also shouldn’t be 0%.  People need to know what’s going on and how and where they can get connected.  

  • Conversation - My friend Dave Adamson (https://twitter.com/aussiedave) recently said that at North Point Church (https://www.facebook.com/NorthPointAlpharetta/) they strive to use more questions marks than periods.  Facebook is a social network which means that conversation is central to the platform and the best way to create a conversation is to ask a question.  

  • Celebration - tell more stories!  It sounds simple, but we focus more on our what God has ahead and too often don’t take time to pause and look at all that God has done.  Whether it’s a ministry highlight or a personal testimony, capturing and sharing stories is critically valuable to your Facebook page content.  


As you get going know that you have never landed.  What worked this week will likely not work next week.  Constantly adjust and adapt, but know that this 4 part content strategy has worked for us quite effectively over the past 5 years.  In fact, one of our pages is not far from surpassing 1 million page likes!  I would love for you to check it out at https://facebook.com/cbconline.

Book Tour - Twitter and YouTube Techniques

Twitter and YouTube can both be entertaining ways to pass time but did you know they can also be invaluable ministry tools?  Twitter is an incredibly unique network and requires a unique strategy to be used effectively.  YouTube is the #2 search engine on the internet with 800 million visitors each month so understanding the basics of this network and some video best practices can greatly enhance your ministry by reaching thousands online no matter your group’s size or budget. Session Interviews with Sean Cannell, creater of YouTube for Churches and Matthew Barnett, Pastor of Dream Center Los Angeles.

Twitter & Youtube Techniques - Social Media Guide For Ministry Day3 from Nils Smith on Vimeo.

If you have not purchased the Social Media Guide for Ministry you can find it on Amazon here.

If you have purchased and read the book if you would please leave a review on Amazon here.

If you have any questions about this session please leave a comment and I would love to answer any question that you might have.

Book Tour - Facebook Foundations

Facebook now has over 1 billion users worldwide which can provide great value to almost every ministry or waste a lot of time if you don’t know how to use the platform effectively.  Understanding the capabilities of this network, as well as developing a practical strategy, can translate to very valuable ministry.  I will share tips and tricks for using Facebook both personally and organizationally by sharing his personal experiences and how the Online Church Facebook page has grown to over 250,000 fans. Session Interview with Jason Caston, author of The iChurch Method and Internet Church Developer at TD Jakes Ministries.

Facebook Foundations - Social Media Guide For Ministry Day 2 from Nils Smith on Vimeo.

If you have not purchased the Social Media Guide for Ministry you can find it on Amazon here.

If you have purchased and read the book if you would please leave a review on Amazon here.

If you have any questions about this session please leave a comment and I would love to answer any question that you might have.

Virtual Book Tour now available On-Demand starting this week!

Social Media Guide for Ministry
Social Media Guide for Ministry

A little more than 2 months ago I released my first book, Social Media Guide for Ministry.  It has been such a blessing to hear so many stories from ministry leaders who have been encouraged by the book and implementing the principles discussed.  In releasing the book we held a Virtual Book Tour and I'm excited to now share the videos from this tour with you to watch whenever you want with whoever you want.  I pray these training videos will be a blessing to you and the ministry that you lead.  Check back here at NilsSmith.com every day this week as a new video will be released daily over the next 5 days.