social media tip

5 Ministries to Watch On Facebook

I love to see churches and ministries that have made Facebook a priority in both their communication and ministry strategy.  The below ministries are doing an excellent job of both creating great content as well as engaging people in a very social way through their Facebook Page.  I hope you will take a few minutes to click around and see how they are maximizing this powerful ministry platform:

  1. Jesus Daily  - Dr. Aaron Tabor has built one of the largest and most engaging Facebook pages on the planet.  While the content might seem strange to many North American Christians, Jesus Daily has a content strategy that connects believers across the globe.  

  2. Hillsong Church - Hillsong is a collective of churches around the world and they have prioritized this global social network to connect believers together in one place creating great content and igniting unique conversations.

  3. TD Jakes Ministries - this ministry has a massive following from TV broadcasting and is using their Facebook page to connect with their audience in a very social way through highly engaging content and clear calls to action.

  4. International House of Prayer - this local church has had a massive impact though the years through live streaming and other online initiatives.  They continue this impact through their intentionality on their Facebook Page.  

  5. Joel Osteen Ministries - like TD Jakes Ministires, Joel Osteen Ministries is effectively using Facebook to create personal interactions with the millions that have been engaging with the ministry through the television broadcasts.  

 

I would also love for you to check out some of our Facebook Pages from Community Bible Church:

Community Bible Church (Global)

Community Bible Church Online Church

Community Bible Church Gold Canyon

Community Bible Church Borgfeld 

 

Here are the Facebook Pages for several of my ministry clients as well:

Nick Vujicic

Life Without Limbs

Emotionally Healthy Spirituality

Awesome Marriage

Tammie Head

The Leaven

Rockbridge Seminary

Key Ministry

Facebook Ads For the Win

I have been using Facebook Ads in a ministry context for more than 7 years now.  While I’ve seen the cost of these ads increase significantly over the years, the effectiveness has grown just as much.  Because we give so much data to Facebook, advertisers are able to much more effectively target their ads.  While I won’t get into the weeds of Facebook Ads as they can get quite complex, I do want to show you 3 simple ad campaigns that you can run simply and efficiently with immediate results:

  • Page Like Ads - just as described these ads will help grow your Facebook Page Likes.  You have likely seen these ads without realizing it as they will show you Pages that you might like.  Some of these are organic and nature and many are paid ads.  My recommended target for these posts are people who live within 15 miles of your church who have a friend who already Likes your church’s Facebook page.  
     

  • Boosted Posts - most Facebook posts are only seen by about 5-10% of those who Like your page.  That is pretty standard and really not bad in comparison to many other more traditional communication channels such as print mail, signs or posters.  You might have a critical announcement or a sermon clip that you want more people to see.  Boosting a Post (you can do this right on the post within Facebook) will allow you to really maximize this message reaching a much larger audience of both people who like your page and those connected to them.
     

  • External Link Ads - these ads can be more costly as Facebook prefers to keep you on Facebook, but external link ads can help you drive traffic to your website.  I would use similar targeting as your Page Like Ads for these ad campaigns.  They are also great if you have a special event that includes an RSVP for email capture.  At Community Bible Church we have used these ads in connection to an RSVP with our Easter services in the past.  

To get started with these types of Ads or many other options click “Create an Ad” on the right side of your screen above the Ads being displayed in the Desktop version of Facebook.  Facebook does a great job of making these ads easy to setup to get you up and running.

Have you used Facebook Ads before?  Have you found them to be effective?  I would love to know what your experience has been.

 

Developing a Facebook Content Strategy

When it comes to your Church Facebook Page many churches are finding that no one is seeing any of their posts.  The problem though isn’t always Facebook as much as it is what you are saying.  I continue to work with many churches and ministries that are growing tremendously on Facebook without any advertising (although ads do help significantly).  Here are 4 types of posts that I recommend you using as a part of your content strategy:

  • Inspiration - at least 50% of your posts should be inspirational.  This should include sermon video clips or quotes, Bible verses, inspirational messages or images, etc.  Ask yourself when posting: will someone Like or Share this?

  • Information - too many churches post informational posts as 100% of their strategy.  At most it should be 25%, but it also shouldn’t be 0%.  People need to know what’s going on and how and where they can get connected.  

  • Conversation - My friend Dave Adamson (https://twitter.com/aussiedave) recently said that at North Point Church (https://www.facebook.com/NorthPointAlpharetta/) they strive to use more questions marks than periods.  Facebook is a social network which means that conversation is central to the platform and the best way to create a conversation is to ask a question.  

  • Celebration - tell more stories!  It sounds simple, but we focus more on our what God has ahead and too often don’t take time to pause and look at all that God has done.  Whether it’s a ministry highlight or a personal testimony, capturing and sharing stories is critically valuable to your Facebook page content.  


As you get going know that you have never landed.  What worked this week will likely not work next week.  Constantly adjust and adapt, but know that this 4 part content strategy has worked for us quite effectively over the past 5 years.  In fact, one of our pages is not far from surpassing 1 million page likes!  I would love for you to check it out at https://facebook.com/cbconline.