standard theme

Google Analytics: Understanding Your Need for Mobile

A couple of years ago the word mobile started becoming the buzz around technology circles.  Web developers discussed the need for mobile apps or a mobile friendly website.  People often blow it off because they don't use mobile to surf the web or they embrace it blindly trusting the "experts".  With Google Analytics you can track your website and see how many people view the site on a mobile device, here's how: When you enter Google Analytics first go to the "Audience" Tab, then click "Mobile", then "Overview".  Scroll down below the graph and you will see this information:

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Screen Shot 2013-01-27 at 8.47.43 PM

The "No" tells you how many people are viewing your site on a laptop or desktop computer.  The "Yes" tells you how many people are viewing your site on a mobile device.  My guess is that your statistics will look much like ours if you track over the past two years and the mobile number continues to grow steadily.  Because of our tracking this information we have chosen to move forward with both a mobile optimized website and a native mobile app.  I will be eager to see how these numbers change as we not just understand that mobile is important to our audience, but we optimize the web experience for those mobile users.

By the way, I noticed that around 30% of you on this blog prefer to view the site on a mobile device.  Yet another reason why I love having the Standard Theme with their natural mobile friendly functionality!

Have you gone mobile or considering the need to be more mobile friendly?  Do you see similar trends in your web analytics?

1 More Reason to Love Standard Theme: SEO!

So I've talked about this recently, but the more I dig into the Standard Theme the more I love it!  I'm in no way an expert when it comes to SEO (Search Engine Optimization), but I do know how important it is. Take a look at traffic that comes to this blog:

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Curious what color represents what traffic source?

Here's the answer:

Blue- Direct (people that type in

Green- Google

Orange- Facebook

Yellow- Facebook mobile

Honestly, I'm surprised to see how little traffic comes from Twitter, but that's not what this post is about.  22% of the traffic would not be visiting this site if it weren't for the Search Engine Optimization that Standard Theme built into this Wordpress theme.  My guess would be that many of the direct links likely found via Google as well.

Check out this feature below the Standard Theme built into the template allowing writers to add a Meta Description to each post:

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This seems like a small thing, but I'm telling you this meta description is key to people finding you online.  If you want a blog just for friends and family, SEO isn't important.  If you're looking for a platform to grow and reach people all over the world, SEO features such as this are critical!

I promise that I don't work for Standard Theme (although I'd love to), but I will admit that I do get a commission if you buy the Standard Theme linking from this site.

I really don't share this info though to make a buck.  I honestly love the Standard Theme and think you would too!

Learning to Post Consistently

The past two weeks have provided a great learning curve for me when it comes to posting consistently.  I have had this platform for a couple of years, but never fully committed to it.  I was confused about the purpose of this platform and how to effectively use it to encourage others. Two things recently have inspired me to begin investing more time on this blog:

1) Reading Michael Hyatt's book, Platform, and how he has built his platform through his blog

2) Encouragement from others interested in learning from my experiences in Online Ministry


Through this inspiration I have quickly learned a great lesson: POST CONSISTENTLY!


In the past I generally posted 2-3 times/month.  In the past 2 weeks I have posted 6 times and take a look below at how that has affected my analytics:

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My new system is to complete 2-3 scheduled posts each weekend with 5-6 Drafts in process at a time.  This also leaves flexibility to add time relevant posts that I can draft and post sporadically if I would like to.

Becoming consistent is new to me, so I would love any tips/tricks you might have when it comes to blogging?  How much is too much/too little to blog?



Why I Use Standard Theme

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It has now been over 2 years since I first launched and one of the best decisions I made was choosing the Standard Theme.  Honestly, I knew little about Wordpress at the time and I chose it because others I respected were using it (Michael Hyatt, Tony Morgan, and John Saddington).  While I wasn't educated at the time, I know much more now and do not regret the decision for a second.

There are dozens or probably hundreds of reasons to love the Standard Theme, but here are my top 5:

1) It's Simple.  It is easy to setup, easy to use, and has a simple and clean look.  Standard Theme offers a simple structure for any beginner with a complex backend with plenty of customizations if that is what you're interested in.

2) SEO Optimization.  I continue to learn how important Search Engine Optimization is when it comes to any web presence.  With Standard Theme's SEO Optimization I have found that over half of my traffic comes from Google Search.

3) Support/Forums.  When I don't know what to do I go straight to the Forums and have always gotten immediate response either from other Standard Theme users or the Standard Theme team.  The support has been phenomenal for a product that is so inexpensive!

4) Lifetime Upgrades.  I just upgraded to Standard Theme 3 and it didn't cost me a penny!  My blog just got a lot better at no cost an minimal effort.  If you go Standard pay the extra for the Lifetime Upgrades, it's worth it!

5) It's Popular.  I continue to watch the trends and love that so many other people use Standard Theme.  I enjoy seeing their customizations and unique ways that they maximize the theme.


Are you a Standard Theme user?  What features do you really like or maybe dislike?  If you use a different theme I would love to hear your thoughts on that theme and what features are important to you.

Thank You Standard Theme

I'm getting used to Wordpress more and more everyday and so glad to have found The Standard Theme.  The simplicity really is incredible as well as how many options I have in further developing this site/blog.  If you're considering creating a blog and transitioning to Wordpress, I hightly suggest The Standard Theme.  Also, if you purchase through the link on the right hand side of the screen, I get 50% of your purchase price.  I really just need two of you to purchase to pay for my purchase!  I would love any suggestions that you might have as I continue to develop this blog/site.  I'm planning to have much more structure and systems in place in my future blogging, I hope you enjoy and spread the word to others!