I might not be a big Microsoft fan overall, but I'm a big fan of this commercial and the message that it communicates.
A lot has happened in the world of the television in the past 10 years. Consider these advancements:
- The Television Itself - we've gone from projection TVs to Plasma, then LCD, and now LED. Look at how inexpensive they have become as well.
- Connections - we used to connect devices to the TV through Coax and RCA, then Composite, and now HDMI.
- High Definition - we were introduced to HDTV and now many levels of High Definition.
- Devices - the devices have dramatically changed from VCRs to DVDs, to Blue Ray and now Connected TV Devices (Roku, Apple TV, etc.) steaming video from the cloud
- DVR - remember when we recorded shows on VCRs or actually watched live TV? Now we just DVR and fast forward through commercials watching whenever we want. I can actually now record a show from my iPhone when I'm not home.
- On-Demand - I think this might be the biggest game changer with cable offering On-Demand along with subscription services like Hulu and Netflix being able to watch whatever you want whenever you want.
- Our television becomes a computer. This is where Apple TV, Roku, X-Box come in connecting our TVs to the internet. I think we will see more of these devices just built into the TV units themselves. There will also be no need for wires as they will connect to the internet through wireless internet. Connecting to the internet allows us to not only bring in content, but also send out content (game changer).
- Our smart phones become a remote/controller. They actually do this already, but I think you will see this become more of a commonplace rather than something that just nerds do. Gaming will also be a big part of this and I also envision our phones often serving as the game controllers. Think about 10 people gathering in a living room to play a game and they all have an interactive controller in their hands.
- Our tablets become a second monitor. If you're like most people you're already using Social Media at the same time you watch TV. Tablets offer the screen size to not just serve as a viewing screen but create a very interactive social experience alongside your video viewing experience on your TV.
I love to predict the future when it comes to technology. I'm not always right, but I love the conversations and dreaming of what's possible. With the speed of technology we no longer have to wait decades for these new technologies by often only a couple of years or maybe months. Over the next few days I will look at several areas affected by technology and share my predictions and would love to hear yours. Know that these are only my opinions and predictions and not fact. Let's start with books. Since I just released my first book, I've been studying this quite a bit recently. So what's my prediction? Here you go: I think they're going digital. Okay, I'm joking as this HUGE shift has already taken place and will continue to grow and expand. Paper books will never go away, but will continue to diminish at a fast rate as more and more readers adjust to reading books digitally. It's simply cheaper and faster making it more appealing to a greater mass.
The shift to digital continues to open up exciting opportunities to new authors in writing a book. You no longer have to use a publisher to release a book or spend great amounts of money to print it. You simply upload it to Amazon and the book is available to millions. This shift is dramatically changing the publishing industry as your online platform to reach an audience as a publisher becomes far more important than your equipment to print in mass quality.
The next major shift that comes from books going digital is the opportunity for them to become social. I love BookShout and the experience they have created allowing users to add friends and as they read books they can see the notes and highlights from their friends. It's a digital book club and adds community to the reading experience. I expect Amazon and others to catch on to this soon and create a similar experience on the Kindle and other reading applications.
What do you think? Do you agree or disagree? What do you see ahead for the future of books?
I can't wait for Google Glass! This technology is truly the next game changer and will open up new opportunities that are unimaginable today. I can't wait to begin experimenting and will share my thoughts here as I continue to research and dream about the possibilities. Take a look at this video describing how to get started with Google Glass:
What do you think? Are you excited about this new technology? concerned about privacy issues? don't care?