tips

3 Tips to Crushing Snapchat

I want you to crush Snapchat! While there’s no shortcut to creating great mobile videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1.     Share your username on your other social networks - currently there is no way to organically find people. You must use your other platforms to grow this platform. That’s part of what makes this platform special is that it’s really hard for Marketers to win big. It’s made for real, personal interaction. Help those that are currently interacting with you elsewhere also interact with you here before they stop interacting elsewhere.

2.     Use the stories feature to tell stories - please, please don’t just use Snapchat for announcements. No one will listen. Use this platform to tell stories. Real stories of what God is doing in and through your church. As people are engaging with your stories it doesn’t hurt to pop in an announcement or two, but don’t make announcements the center of your Snapchat strategy.

3.     Be creative! - use filters, slow down video, draw on images, and make silly faces!  Be creative and have fun! When people think of church, they rarely think of fun. Why is that?  Wasn’t Jesus first miracle turning water into wine at a party? I don’t want to open up the floodgates of debate, but I do think churches should be known as a place where people have fun. Snapchat is a place where people have fun and if you want to engage most effectively here, look to make people laugh and have fun.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Snapchat?

3 Tips to Crushing YouTube

3 Tips to Crushing Youtube BANNER.jpg

I want you to crush Youtube! While there’s no shortcut to creating great videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1. Title for Search - YouTube is the #2 search engine on the Internet second only to Google. Millennials use this more than anyone else. While most of us that are looking to find out something online we Google it, Millennials YouTube it. The thought process is don’t just tell me, show me. This search engine is primarily driven by the titles of your videos along with the engagement of your videos (how many people watched it and for how long). Think through what you want people to search that will lead to them finding your video and title appropriately.

2. Use Shorter Clips (2-5 minutes) - Many churches just post their sermons to YouTube.  While I would rather you do this than nothing at all, know that shorter videos that view well on mobile perform better. These videos are 2-5 minutes in length and are highly engaging. Finding a sermon clip or creating a very targeted video that is shorter in length will perform well on YouTube with the understanding that more and more people are viewing these videos on their mobile devices.

3. Ask Viewers to Subscribe - Many content creators hope people will subscribe to their YouTube channel, but never ask them to. Think about it, in church don’t we often ask people to stand up or sit down. While they intuitively would simply asking them to subscribe goes a long way and this helps make sure they see future videos that you post and share as well. Don’t hold back on this call to action as it will have great long term impact on your YouTube channel engagement.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush YouTube?

3 Tips to Crushing Twitter

I want you to crush Twitter!  While there’s no shortcut around creating great tweets, scheduling content, and engaging socially on this platform’ there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

  1. Use Images – the stats don’t lie: tweets with images receive 150% more retweets.  Adding images to tweets naturally helps capture more attention in the Twitter feed.  While this can be time consuming, adding these simple graphics can add high value to your most critical tweets that you want your followers to notice and hopefully retweet.
  2. Reply with Videos – video integration is a fairly new feature, but when used effectively can add a wow factor to your Twitter engagement.  Think about this: someone tweets a sermon quote and tags your church. On Monday morning the Pastor replies in a video tweet saying thanks for coming to church and sharing this tweet.  Big time wow factor for both the individual that tweeted and for all of their followers. I bet you would start seeing a lot more tweets about church this way as well!
  3. Use Search.Twitter.com – there is so much you can find using this powerful search tool.  If you do nothing else though search this every week “moving to ______” (input the name of you city in the blank).  As you see people moving to your city welcome them to the city and ask them if there is anything you can do to help them in their transition. This wow factor will definitely peak their interest in checking out the church that sought them out in this unique way.

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Twitter?

3 Tips to Crushing Instagram

I want you to crush Instagram! While there’s no shortcut around capturing great images, posting them with a catchy caption, and engaging socially on this platform’ there are some best practices that I think can help you focus your hustle.  

Here are 3 tips that I recommend you integrating into your strategy:

  1. Engage with Others – the best way to engage on social media is to be social.  Being social most often requires more listening than talking and even when you do talk, your focus should be on them and commenting on their post or responding to their comment. Focus first on engagement and then begin developing your content.

  2. Use Hashtags – these are a great way to make your content more searchable to engage other Instagram users outside of your existing network. Be careful not to use too many hashtags (one or two is ideal) and make sure your post is relevant to the hashtag you choose.

  3. Customize your bio- Your profile is the first impression that you make for strangers when they're checking out your Instagram feed, so make sure you give them a few good reasons to tap the Follow button (if indeed you want more followers). Say something about yourself, what you do, and the types of photos you'll be sharing (as it may not be obvious from the first few pictures in your feed). Make use of the website field to direct visitors to your church or ministry’s website, your Twitter feed or anywhere else that's going to help convince someone that you're worth a follow.

 


I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Instagram?

 

What you can learn from Jerry Seinfeld

My good friend (and our Executive Pastor at CBC), Chris Emmitt, shared with me this video of Jerry Seinfeld.  If you are a communicator of any kind there is so much that you can learn from Jerry Seinfeld who is one of the greatest communicators of our time.  I encourage you to take 15 minutes and watch this video and then comment below what you learned from Jerry Seinfeld.