twitter

10 Ministry Leaders to Follow on Twitter

People enjoy connecting with other people rather than organizations. When it comes to social media, you will likely be most effective connecting with people through your personal platforms rather than your church/ministry/organization platforms.  
Here are 10 ministry leaders on Twitter that are worth following and learning from as they do an incredible job engaging their followers on Twitter:

  1. Rick Warren
  2. Matthew Barnett
  3. TD Jakes
  4. Beth Moore
  5. Jon Acuff
  6. Ron Edmondson
  7. Ed Stetzer
  8. Max Lucado
  9. Tony Morgan
  10. John Piper

I’m also proud to say that my pastor is crushing it on Twitter.  If you’re not yet following Ed Newton make sure to follow him today!  

Here are a few of my clients that are also engaging in a really great way on Twitter:

3 Tips to Crushing Twitter

I want you to crush Twitter!  While there’s no shortcut around creating great tweets, scheduling content, and engaging socially on this platform’ there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

  1. Use Images – the stats don’t lie: tweets with images receive 150% more retweets.  Adding images to tweets naturally helps capture more attention in the Twitter feed.  While this can be time consuming, adding these simple graphics can add high value to your most critical tweets that you want your followers to notice and hopefully retweet.
  2. Reply with Videos – video integration is a fairly new feature, but when used effectively can add a wow factor to your Twitter engagement.  Think about this: someone tweets a sermon quote and tags your church. On Monday morning the Pastor replies in a video tweet saying thanks for coming to church and sharing this tweet.  Big time wow factor for both the individual that tweeted and for all of their followers. I bet you would start seeing a lot more tweets about church this way as well!
  3. Use Search.Twitter.com – there is so much you can find using this powerful search tool.  If you do nothing else though search this every week “moving to ______” (input the name of you city in the blank).  As you see people moving to your city welcome them to the city and ask them if there is anything you can do to help them in their transition. This wow factor will definitely peak their interest in checking out the church that sought them out in this unique way.

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush Twitter?

Creating Great Content for Twitter

When it comes to Twitter it is important to look back at the origins of this platform. This was kind of an accidental social network originally created for people to send mass text messages. 140 characters was the original length of a text and when you followed people you would get their text updates that sent out to all of their “followers.”

Just as text messaging is so much more involved with images, videos and audio messages, Twitter has also matured as a social network. While you can still subscribe via SMS messages the focus is still on the short messages that we call Tweets. These tweets are still limited to 140 characters, but also can include external links, images and even videos.

As you consider what information you want to share on Twitter I would encourage you to think about what you would want to group text out to all of your friends. You wouldn’t want to waste their time with wasted words or messages, but you would want to send them the most important information, highly inspirational messages or ask them a question in order to get direct feedback.  

You then have to figure out how to get those messages into 140 characters or less.

Want to know the secret in how to most effectively do this? Just do it. The best way to get better and shortening messages to 140 characters is to just do it and it becomes more and more natural every time. There are tricks like shortening words like “because” to “bcs” or “and” to “&” or making sure not to use two spaces after periods (if you even use periods at all). Just doing it and using trial and error is the best way though and overtime you will get the hang of it!

10 Interesting Facts about Twitter

Twitter was one of the first social networks to come on to the scene many years ago and continues to be a force.  As you consider your investment in this social network I want you to think about the following facts:

1.     Twitter has 316 million monthly active users.

2.     500 million tweets are sent per day.

3.     77% of Twitter accounts exist outside the U.S.

4.     The platform supports over 35 languages.

5.     23% of all online adults use Twitter (a proportion identical to the 23% of online adults who did so in September 2014).

6.     Internet users living in urban areas are more likely than their suburban or rural counterparts to use Twitter. Three-in-ten online urban residents use the site, compared with 21% of suburbanites and 15% of those living in rural areas.

7.     Twitter is more popular among younger adults — 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older.

8.     In 2013, the number of active smartphone Twitter users in the United States was 30.8 million and is projected to amount to 56.5 million in 2018.

9.     There are 391 million Twitter accounts with no followers.

10.   Tweets with images receive 150% more retweets.

* Source: https://www.clickz.com/2015/10/30/30-essential-twitter-statistics-for-advertisers

So, what does all of this mean?  Well, Twitter is HUGE and there are millions of people globally actively engaging in this social network every day. From a simple and direct perspective if you are in an urban context and desire to engage a younger audience (under 50 years old) Twitter is a great platform and you will engage much better using tweets with images.

While this sounds simple, it really is much more complex. You must first decide whether you are going to focus energies on this platform and then figure out how you maximize your time investment to most effectively engage. For the next few days I will continue sharing more information about Twitter and how you can best utilize this platform for ministry.