twitter ministry

Have you tried using Twitter Ads?

Screen shot 2012-09-14 at 11.49.12 AM A couple of weeks ago I received an email that the CBC Online Twitter account was available to begin using Twitter Ads.  I always love trying new things and jumped right in and began experimenting.

It's really a very simple system with 2 primary features:

1) Promoted Account- Twitter will recommend your account to people they think might "Follow" you

2) Promoted Tweets- Twitter will display your tweet to people that they think will click on it

What I love about the system is that you are only charged when someone follows you or clicks on your tweet.  It works like Google Adwords or Facebook Ads where it is a bidding system and has some sort of algorithm valuing posts and accounts as to how often to display them.

So far I've spent about $40 and had about 17K impressions with over 500 clicks on tweets and for 68 cents have 5 new followers.  I'm pleased with these numbers and know that they will change as the bidding will become more competitive as more people use it, but the ads will become more effective as I better develop them and focus the posts.

One key to always remember is that Advertising only speeds up your growth process.  If you are irrelevant, ads won't make you relevant or really grow your community at all. You might have some short-term numbers increase, but long-term you will see no change.  If you have a growing Twitter following, these ads can really help you grow faster and reach further.

Have you tried using Twitter Ads?  Do you think this will hurt or help Twitter long-term?

Signing my First Book Deal!

Screen shot 2012-08-10 at 5.21.49 PM Group

I am thrilled to announce that I have just signed my first book deal with Group Publishing!  I will share more details about the book and the process that led to this in future posts.  I am so honored to be working with Group to publish The 2013 Social Media Guide for Ministry that will release in February 2013.

I have been using Group resources for over 10 years and was always a subscriber to Group magazine when I was in full-time Youth Ministry.  Group has been providing resources to the Church since 1974 and has a deep passion to support the Christian Church.  For more information about Group you can visit their About Page.

There are several people I want to thank for making this all possible:

  • My wife, Katie for all of her encouragement as well as allowing me the time flexibility (weekends, late nights, and early mornings) to work on this project.
  • Bre'anna Emmitt who believed in this book enough to share it with her friends at Group.
  • My sister, Becky Kiser, and stepmother, Robin Smith, for editing the manuscript.  You are both far better writers than I am.
  • Chris Emmitt and Robert Emmitt who both believed in me enough to give me the opportunity to become a Social Media Pastor and freedom to experiment and take risks.
  • Sue Brage at Group Publishing for believing in this project and moving it forward bringing us to today.

In the coming weeks I will share the following posts that have led to this moment:

1) Developing the IDEA for a book

2) The Process of WRITING the book

3) What led to SIGNING a book deal

This has been a fun process leading to this moment, but I know that the fun is just beginning and THE BEST IS YET TO COME!!!