Remember the old saying: "If you don't have anything nice to say, don't say anything at all"? I think a similar statement can be made in regards to email newsletters:
If you don't have anything of value to send, don't send anything at all.
It seems that many organizations feel a need to send a weekly email because they always send a weekly email. I believe this is one of the greatest causes of no one reading any of your emails, even when you have something great to say!
Every email you send should provide your audience value. Whether that is making an important announcement, inviting them to an event or activity, or simply sharing an inspirational thought; every message should provide value in some way.
Before sending your next email newsletter, simply ask the question: what value is this providing to our readers? You will hopefully feel a much greater confidence and excitement now as you hit send knowing that you have just provided greater value to all who receive your message.
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