youtube

Check out my new VLOG

Hey guys, as you might have noticed, I have been a little quiet here lately. That's because I've been working really hard on my new VLOG on YouTube. Take a look at the Intro Vlog:

It would mean a ton if you would subscribe the VLOG and engage in the conversation on YouTube. I will be releasing a new VLOG every week on the channel (every Thursday). I would love to know what you think and look forward to the continued journey of learning out loud as I transition from Blogging to Vlogging. 

YouTube vs Vimeo

Organizations are always asking me if they should use YouTube or Vimeo. My answer is almost always the same: both.

These 2 platforms are great, but for different reasons.

YouTube is a great standalone platform where people will find your content via search and the high traffic community exists to build a new audience.

Vimeo however would likely store your content for years publicly and only get a handful of views if left just on Vimeo. The advantage to Vimeo is in what you can do with these videos beyond the platform alone as they can embed easily into other platforms. With TVApp.Church our primarily integration point is Vimeo because of how well it integrates into our system where YouTube makes it near impossible to integrate. Vimeo videos also embed nicely into websites, online courses and so many other uses.

So, you’re likely frustrated feeling like you now have to do more work managing multiple platforms. Well, yeah, that’s pretty much what I’m saying. .

As you get started with video you will likely only need YouTube and for many video creators YouTube might be all you ever need. As your platform grows and you desire to drive people to your website, blog, apps, etc. and host video content on your own platform you will likely need to expand to Vimeo.

 

It’s really not that complicated. It also doesn’t take as much time as you might think as you begin to get your systems down. Getting to know both of these platforms will prove valuable long-term as neither of them is going away and online video is only going to increase.

 

5 Churches to Watch on YouTube

Here are 5 churches on YouTube that are worth following and learning from as they do an incredible job on YouTube:
1. Hillsong Church
2. Elevation Church
3. Gateway Church
4. Life.Church
5. Saddleback Church

Here are a few of my clients that are also engaging in a really great way on YouTube:

 

3 Tips to Crushing YouTube

3 Tips to Crushing Youtube BANNER.jpg

I want you to crush Youtube! While there’s no shortcut to creating great videos that engage this audience there are some best practices that I think can help you focus your hustle.  Here are 3 tips that I recommend you integrating into your strategy:

1. Title for Search - YouTube is the #2 search engine on the Internet second only to Google. Millennials use this more than anyone else. While most of us that are looking to find out something online we Google it, Millennials YouTube it. The thought process is don’t just tell me, show me. This search engine is primarily driven by the titles of your videos along with the engagement of your videos (how many people watched it and for how long). Think through what you want people to search that will lead to them finding your video and title appropriately.

2. Use Shorter Clips (2-5 minutes) - Many churches just post their sermons to YouTube.  While I would rather you do this than nothing at all, know that shorter videos that view well on mobile perform better. These videos are 2-5 minutes in length and are highly engaging. Finding a sermon clip or creating a very targeted video that is shorter in length will perform well on YouTube with the understanding that more and more people are viewing these videos on their mobile devices.

3. Ask Viewers to Subscribe - Many content creators hope people will subscribe to their YouTube channel, but never ask them to. Think about it, in church don’t we often ask people to stand up or sit down. While they intuitively would simply asking them to subscribe goes a long way and this helps make sure they see future videos that you post and share as well. Don’t hold back on this call to action as it will have great long term impact on your YouTube channel engagement.  

I hope these help! What other tips would you recommend to other church or ministry leaders looking to crush YouTube?

Creating Great Content for YouTube

There are lots of options for churches when it comes to creating content for YouTube. Naturally using sermon content posting clips of sermons or capturing interviews with your Pastor can do very well on YouTube. I believe the best content on this platform though, is content specifically made for YouTube.

Creating content specifically made for YouTube is understanding the significance of this being the #2 Search Engine in the world. With this understanding think about who you want to reach and what they might be searching on YouTube. Based on that search term create a Video Title that is that Search Term exactly. Then create a highly engaging video that relates to the title and brings clarity to the search that the viewer just made.

For instance, at Community Bible Church in San Antonio we want to reach people in our community and become a central place for people to go when they are searching for God. I don’t think many people search “Searching for God in San Antonio.” People do likely search for things like “Fun things to do in San Antonio.” So, as a church we can create a video called “Fun Things to Do in San Antonio.” We wouldn’t bait and switch, but rather create the best video of fun things to do in San Antonio and as a part of that video we would include a fun invite to join as at Community Bible Church.

This strategy could be used for things like “Best Restaurants in San Antonio” or “Favorite things to do in San Antonio.” You can go deeper though and try terms like “Feeling Hopeless” or “Considering Suicide” and share direct messages of hope and encouragement. The ministry opportunities are unlimited if we are strategic and creative.